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Senior Manager, Industry Relations
5 months ago
Job Description
The Senior Manager of Analyst & Industry Relations will serve as the liaison between Epsilon and industry analysts, associations and experts to maximize exposure, value, and engagement across the analyst channel. Working alongside Epsilon’s VP of Analyst Relations, you will manage analyst outreach to enhance Epsilon’s reputation as the industry leader in marketing and advertising technology and services.
In this position, you will be responsible for strategizing and executing engagement plans for industry experts & associations to promote the breadth and depth of Epsilon’s solutions, while delivering an in-depth understanding of specific products and/or services.
The ideal candidate will possess strong decision-making and communication skills to determine the appropriate mix of tactics and messaging to achieve Epsilon’s goals. You will work with multiple stakeholders, including Epsilon leaders and subject matter experts, to effectively position Epsilon’s solutions and differentiators with industry associations, memberships and industry experts.
Duties and Responsibilities include:
Conduct research on various industry associations and memberships to determine strategic value as it aligns to Epsilon’s business goals and priorities. This includes monitoring and understanding each organization/membership and identifying, analyzing, and disseminating relevant information in a timely and digestible manner to internal stakeholders. Manage calendar of engagements, opportunities, & interactions to strengthen relationships with relevant organizations to ensure that Epsilon is well-positioned and top-of-mind with those who influence the opinions of the market. Collaborate with subject matter experts to understand business priorities and key initiatives & offer suggestions for association/membership opportunities to support them. Support the ongoing marketing needs of organizations as it relates Epsilon’s active participation. Help incorporate association/membership activities into the marketing calendar for events, thought leadership & demand generation activities. Manage monthly reporting and metrics including interactions, outcomes, and results against goals.Job Qualifications:
4-6 years analyst relations/industry relations/communications experience, preferably with a marketing/advertising technology or IT technology company Bachelor’s Degree from a 4-year college or university or equivalent experience, with an ideal focus in marketing, public relations or communications Demonstrated communications, public relations or analyst / investor / industry relations experience Flexible and able to adapt to changing scenarios, stay calm under pressure and is someone who rolls up their sleeves and gets the job done Passion and curiosity for technology, digital marketing, data and innovation Excellent verbal and written communication skills Creative problem-solving and collaboration skills Tenacious, organized, and self-motivated; ability to be respond quickly