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Content Manager, Senior

2 months ago

Oakland, United States Blue Shield of California Full time

Your Role

The Digital Content Publishing team is accountable for the digital content tools roadmap (Adobe Experience Manager), content publishing, optimizing organic search and site search results, and growing the engagement content strategy using Adobe Target. The Content Manager, Senior will report to the Senior Manager of the Digital Content Publishing Team. In this role you will work collaboratively with content development partners such as UX, creative services, brand and IT to connect all aspects of content development with the goal of upholding quality & compliance.

Your Work

In this role, you will:

Advocate for usability of Blue Shield’s websites from the content perspective, including site architecture, usability, findability, labeling, editorial voice, brand and user-centered content strategy, & SEO best practices Work closely with content strategists, interaction designers, visual designers, UX content designers, and business stakeholders to create and manage compelling, usable web sites, sections and pages The successful candidate will have a strong working understanding of best-practice web usability, findability, and site management, and have experience applying SEO principles for content findability This person must be a strong web content editor who can construct and edit compelling UI and substantive web copy to help users understand and complete tasks, and convey complex health insurance product and service information in a way that is easy to understand and act upon Key to this role is fluency in content management systems, with skills in CMS operation and demonstrated experience managing content on large, complex websites. Proficiency in Adobe Experience Manager is required The candidate will be a skilled communicator and collaborator, able to work with internal teams and stakeholders to create stellar results To be successful in this role, the candidate must be able to hit the ground running in a fast-paced, demanding corporate environment, and be a quick learner to understand our business and our products.