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Director of Business Development
3 months ago
Director of Business Development
Overview
*Private Duty Home Care Agency looking for a seasoned Marketing and Sales Professional with established relationships and referral sources in the Orlando Market.
*Competitive compensation and attractive bonus plan.
*Apart of our Brookdale at Home agency (BAH)
Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own .If you want to work in an environment where you can become your best possible self, join us You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to: Tuition Reimbursement Pet Insurance Adoption Reimbursement Benefits Variety of Associate Discounts This is an incentive based position, which may include bonuses, incentive or commission plans.Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
Responsibilities
Provides strategy support and vision to the Brookdale at Home agency to achieve sales goals through effective business development efforts. Maintains and improves upon caseload and revenue production of the Brookdale at Home agency in accordance with marketing and business plans to include managing the sales process and completing all activities required for a sale. Focuses on business development for Brookdale at Home in a geographic cluster or major market (M3). Represents the Brookdale at Home agency and increases referrals through business development. Accountable for building the lead pipeline by developing referral relationships. Responsible for quarterly development and execution of market specific business development plan to achieve client caseload goals. Works directly with National Director of Sales & Marketing, Brookdale at Home.
Develops the overall strategy in the assigned market to generate new business and grow strong referral partnerships. Educates area medical professionals on Brookdale at Home as an essential part of the recovery process and facilitates partnership with both Hospice and Home Health to coordinate marketing efforts and streamline business-to-business sales calls. Creates quarterly market specific business development plan to meet or exceed the established goals for professional leads. Contacts local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts. Coordinates and executes outside networking presentations on behalf of the M3 market, with the primary focus of generating referrals for Brookdale at Home, but representing the full continuum of services available through Brookdale entities in the market Provides strategy, support and vision for the BAH agency to achieve sales goals through effective business development. Utilizes established sales processes, systems, and forms for sales to perform job duties, track information, compile data and reports, and achieve desired agency caseload goals. Develops and maintains relationships with and generates leads through clients, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about Brookdale services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral partners. Provides business development strategy and guidance in the M3 market to coordinate outside marketing efforts designed to spotlight Brookdale at Home, while representing the area Brookdale continuum to drive referral business for all Brookdale product lines. Represents Brookdale’s private duty service line and increases awareness through participation in outside events, professional groups, and community involvement in the local market. Uses relevant knowledge and research to plan, coordinate, and implement monthly prospect and/or referral source activities and events as specified by management and the agency marketing plan. Follows up and executes sales process with all leads from events. Assists BAH management with client retention through new client welcome events, referral programs, outside visits to current hospitalized clients, and other programs as outlines in the marketing plan or by the National Director of Sales & Marketing BAH. Partners with management to develop and execute marketing plans and achieve caseload goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote services. Visits with competitors on a quarterly basis. Creates and updates competitive analysis on a quarterly basis. Serves as a main contact for all competitive issues that would affect agency.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and Experience
Bachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred. A minimum of two to five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads required; or equivalent combination of education and experience.
Certifications, Licenses, and Other Special Requirements
Frequent car travel
Management/Decision Making
Applies existing guidelines and procedures to make varied decisions within a department. Uses sound judgment and experience to solve moderately complex problems based on precedent, example, reasonableness or a combination of these.
Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has a working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting and selling products or services to include marketing strategy tactics, sales techniques, and sales control systems. Knowledge of state regulations impacting or directing the delivery of services. Ability to operate smartphones, personal computers and related software. Ability to effectively manage time, tasks and projects in a dynamic environment is required. Ability to build trust and act honestly in relationships with others. Ability to assess and understand customers’ expectations, needs and circumstances. Ability to work effectively with diverse personalities and to treat people with dignity, respect, fairness and maturity. Ability to effectively listen and communicate verbally and in writing is essential.
Physical Demands and Working Conditions
Standing Walking Sitting Use hands and fingers to handle or feel Reach with hands and arms Stoop, kneel, crouch, or crawl Talk or hear Ability to lift: up to 25 pounds Vision Requires interaction with co-workers, residents or vendors Possible exposure to communicable diseases and infections Requires Travel: Frequently Requires Driving: Drives self (Tier 2)Brookdale is an equal opportunity employer and a drug-free workplace.
