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Social Media Content and Campaign Specialist

1 month ago

Mishawaka, United States Better World Books Full time

 Job Summary:

The Social Media Content and Campaign Specialist drives desired
business outcomes utilizing social media channels through strategic and
thoughtful postings and analysis. Promotes and communicates a mission focused
message through the content and communication produced and through a consistent
presence on social media platforms.

Essential Functions:

· Create a quarterly
campaign schedule including promotions, sales, service bulletins and community
engagement targeting
both business to business, and business to customer opportunities. Prepare and develop original and engaging social media and
email campaigns designed to support and enhance the Better World Books global
brand. 

· Frequently post original
content, including company updates and product information, on social media
channels creating a consistent presence that promotes and enhances Better World
Books’ global brand. 

· Track, record, and respond
to site(s) metrics. 

· Make website design and
content recommendations in order to drive traffic and maximize sales on www.betterworldbooks.com. 

· Moderate social media
channels responding to posts in an appropriate and timely manner. 

· Answer customer inquiries
via social media channels coordinating response with Customer Care team.

· Work collaboratively
across the organization to meet global corporate goals.

· Attend industry
conferences and community events. 

· Write and publish press
and blog announcements. 

· Ensure a consistent voice across all forms of
company communication, internal and external.

Knowledge, Skills, and Abilities: 

· Excellent verbal and written
comprehension and expression demonstrated through work samples. 

· General aptitude in business metrics.

· Proficiency in Microsoft Outlook, Word,
and Excel Software applications. 

· Proven ability to build strong
relationships with individuals at all levels within an organization. 

Qualifications,
Training, and Experience:

Bachelor’s Degree in Marketing, Communications, English, or other relevant field. 2 to 4 years of experience writing website and social media content.

· Knowledge of Photoshop /graphic design
preferred.

Alignment to core values of BWB.