Distributor Sales Manager
Found in: Lensa US P 2 C2 - 2 weeks ago
The Distributor Sales Manager is accountable for managing all aspects of MABI brands across an assigned multi-state geography. Responsibilities include full ownership of Annual Business Planning, Inventory Management, and Retail Execution across an existing network of Emerging Region wholesaler partners. Ultimately responsible for delivering the annual sales plan and acting as the conduit to drive wholesalers’ performance on sales volume, distribution, and investment.
POSITION RESPONSIBLITIES & REQUIREMENTS:
Business Outcomes:
Run - the day to day execution of programs, projects and/or services, troubleshoots inquires
People and Teams:
May provide mentorship or training to peers
Know-How:
Advanced knowledge of departmental policies, procedures and best practices
Responsible for on-going and consistent communication with assigned wholesalers including monthly newsletters, regular business reviews, and product orders/inventory monitoring.
Build and execute all aspects of an annual business plan across assigned wholesaler network. Present brand plans, pricing, promotion, and programming to achieve annual KPIs.
Analyze sales information and data from a variety of sources (Circana, QlikView, Cognos, etc.) to identify future selling opportunities and assist in inventory management
Monitor and analyze assigned territory volume/distribution trends and the respective impact on budgets.
Communicate, monitor, and track program execution for Key Accounts and general market.
Influence distributors to invest more in our brands and effectively manage planned spend.
Work with partners in the field to share best practices, coordinate in-market execution drives, and drive execution against key company initiatives.
Perform 4+ market tours annually to key markets applicable to the Emerging Region business objectives.
Stay knowledgeable on competitive trends and report appropriate developments.
Monitor and evaluate personal performance monthly and strive to develop skills in areas for personal growth.
Fully embody the MABI Purpose Principles: Best in Our Craft, Daringly Disruptive, Made with Humility, and Ambitiously Curious
Monthly Focus:
(55% of time) Managing all wholesaler sales functions which include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings, and POS.
(35% of time) Managing all administrative requirements on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
(10% of time) Traveling to drive trade focused execution and distributor engagement by way of market visits, in-person presentations, and special event activations.
QUALIFICATIONS & SKILLS:
2 to 4 years
Alcohol beverage or CPG industry experience strongly preferred
Strong analytical and math skills
Ability to fact-based sell and establish rapport quickly with internal and external stakeholders
Aptitude with Microsoft Office (Excel, PowerPoint and Word); intermediate Excel skills
Ability to construct and present quality presentations both over the phone and in person
Hold a Bachelor’s Degree or equivalent experience
Ability to relocate in 18-24 months is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require mobility
Education Qualifications:
Bachelor's Degree
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