Associate Director, Consumer Data Strategy and Operations
4 weeks ago
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
We are seeking an accomplished data leader to join our team as the driving force behind our Consumer Data Strategy, Operations, and Business Intelligence (BI) initiatives. In this critical role, you will play a key part in developing data strategies that will propel AbbVie towards building a best-in-class consumer data ecosystem. Collaborating closely with cross-functional teams including BTS, omnichannel analytics, and reporting functions, you will ensure seamless onboarding of essential data and support the prioritization and standardization of metrics within our consumer consumption layer, in close partnership with the Digital Lab team.
As the Associate Director, your primary objectives will focus on two key pillars. Firstly, you will ensure the successful onboarding of data aligned with our strategic priorities, while maintaining the utmost data integrity for downstream consumers. In an ever-evolving landscape, you will also be responsible for building an environment that can effectively withstand the signal loss resulting from cookie deprecation, ensuring uninterrupted data insights. Secondly, you will contribute to the development of cutting-edge BI reporting and analytics capabilities, enabling our organization to derive actionable insights and drive informed decision-making.
If you are a forward-thinking professional with a passion for driving data-driven strategies, fostering cross-functional collaboration, and leveraging business intelligence to fuel growth, we invite you to join our dynamic team and be a driving force behind AbbVie's continued success.
Responsibilities:
Lead a team of Consumer Data experts in developing strategy and supporting reporting operations for our digital transformation initiative.
Develop and implement a comprehensive first party data strategy to collect, store, and analyze consumer data across all touchpoints (website, app, crm) with user consent.
Lead 3rd Party data integration workstream to consolidate all ad-tech data into our consumer data ecosystem and ensure its usability to AbbVie stakeholders.
Work with Publishers to integrate first party data feeds into Enterprise Consumer Data Ecosystem
Develop data quality dashboard to re-affirm, on an ongoing basis, the validity, security, accuracy and responsible use of the data.
Consult with the Digital Brand Teams (DBTs) to guide them on their data needs and balance the cost benefit of initiatives that rely on data innovation.
Effectively work with cross-functional partners to deliver integrated analytics solutions reflecting the diverse contributions across the consumer marketing functions.
Develop and deliver a UAT framework to have confidence implementing any new data assets or changes in data.
Prioritize requests and facilitate prioritization amongst multiple stakeholders across brand analytics, Lab Data Science, and Media Optimization teams.
Continue learning about the industry changes in the consumer data landscape and leverage those insights to help further craft AbbVie’s consumer data ecosystem.
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