Associate Director, Consumer Data Products
3 weeks ago
The Associate Director, Consumer Data Products is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team leading CDP program strategy and rollout as well as elevating 1:1 consumer marketing programs.
Responsibilities include:
Execution and management of audiences and journeys built in the AbbVie Real Time Customer Data Platform (CDP) including oversight of in-house and agency teams.
Understanding marketing requirements, analyzing customer data to make audience recommendations and building experiences within a CDP.
Hands on experience with building audience in a Real Time CDP platform and Data Clean room environment
Own requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy.
Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data.
Partner with Business Technology Solutions team to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans. Facilitate conversations for resolving platform operations related issues and dependencies.
Agency contract and budget management to ensure effective resource utilization and levels of support needed to meet stakeholder needs.
Act as a subject matter expert, particularly in the areas of digital marketing and CRM data products. Provide thought leadership and evaluate emerging digital trends and technologies to determine ability to reach and engage with customers and drive business results. Identify 2-3 new technology / partners to test and learn each year. Build business case, design / execute pilot, outline success criteria and scaling plan if pilot successful and socialize learnings.
Gather, document, and socialize omnichannel best practices and case studies across the organization. Create governance structure and forum to gather feedback from marketers, agencies and omni channel strategy to understand their current and future needs. While also staying abreast of industry trends (within and outside pharma) to keep AbbVie Future Ready.
Design enterprise customer journeys / contact strategies that address many of our brand's business needs, connect the customer experience, and deliver the right message, to the right person, at the right time, through the right channel.
Perform quarterly CRM and data assessments for high priority brands in partnership with Campaign Operations Project Managers to optimize reach, engagement, and performance.
Provide input on the marketing technology roadmap and future best practices for the annual brand planning & strategy process.
Key AbbVie Leadership Competencies:
Positive “all for one” approach to team deliverables and priorities.
Builds strong relationships to enable higher performance.
Learns, fast, grasps the “essence” and can change course quickly where indicated.
Raises the bar and is never satisfied with the status quo.
Creates a learning environment and open to suggestions.
Embraces the ideas of others, nurtures innovation and manages innovation to reality.
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Mettawa, Illinois, United States AbbVie Full timeJob Description The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as...
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