Associate Director, Oncology, International Marketing

4 weeks ago

Mettawa Illinois, United States AbbVie Full time
Job Description

Reporting to the Director, Global Brand Team Lead, Oncology, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.

This role requires a highly motivated, team-oriented individual who seeks to make a remarkable impact for patients with oncology, the most complex treatment landscape in oncology. This is a great opportunity to: strengthen Global launch experience in a competitive market; introduce the first biomarker therapy.  Contribute further growth to an existing multi-blockbuster brand; and collaborate with a stellar team

 

Key Responsibilities Include:

•    Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.

•    Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.

•    Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.

•    Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.

•    Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

•    Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.

•    Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.

•    Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.

•    Ensure that regulatory and compliance guidelines are followed.

•    All these responsibilities will strongly contribute to a successful worldwide Launch.

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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