Associate Director, HCP Omnichannel Analytics
4 weeks ago
This role is an integral part of AbbVie’s continued success in HCP (Health Care Provider) Omnichannel customer experiences and will be responsible for providing insights into HCP Omnichannel promotional performance, investment allocation and ROI, and be a strong collaborative partner in campaign planning and assessment. In this role, you’ll be responsible for delivering analysis, insights, and recommendations to marketing leaders to drive increased HCP Omnichannel promotional performance across the marketing portfolio.
The role of Omnichannel Analytics, Associate Director, is to lead analytics and measurement in support of the evolving HCP Omnichannel Promotional Capabilities roadmap, across brands within the Immunology franchise. The ideal candidate has a keen ability of translating data into insights, deep understanding of tactical level omnichannel analytics, and experience with designing and executing analytics plans for omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organization’s needs as customer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication.
Primary Responsibilities:
Builds analytic plans that heighten visibility of HCP omnichannel promotional opportunities and improves the effectiveness and/or efficiency of AbbVie’s professional customers’ (HCPs) omnichannel experiences.
Influences brand leaders and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
Consults on the appropriate methodologies to test and measure effectiveness of various marketing tactics and ensures standardization and alignment where possible.
Leads a team of Omnichannel Analysts and is responsible for mentorship and career planning of high performing individuals
Delivers omnichannel optimization recommendations using insights and analytics, in partnership with Research, Digital Strategy and/or Brand Analytics.
Pioneers Innovative analytic approaches for mid- and long-term impact measurement while providing guidance on short term analytics.
Maintains a strong pulse on industry digital and analytic trends.
Partners with Franchise Analytics to leverage segmentations that drive audience builds and activation.
Conducts financial impact analysis and scenario-planning for omnichannel promotional efforts.
Partners with Business Technology Solutions, Data Science, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power omnichannel analytics and activation opportunities for HCP promotional efforts.
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Mettawa, Illinois, United States AbbVie Full timeCompany DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our...
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Mettawa, United States AbbVie Full timeCompany DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in...
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Mettawa, United States AbbVie Full timeJob DescriptionJob DescriptionCompany DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and...
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Mettawa, United States AbbVie Full timeJob DescriptionJob DescriptionCompany DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and...
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