Director, Commercial Data Operations
1 month ago
The Business Unit Analytics Director of Immunology within MABI plays an instrumental role in maximizing opportunity for AbbVie’s in-market and near-term pipeline products for the Immunology Portfolio. The Director provides direct and in-direct leadership for all brand/indication combinations (3 brands across 11 indication) and is responsible for addressing the business needs across the Rheumatology, Dermatology and Gastroenterology franchises (marketing and sales) and the IAE account organization. The Director provides both direct and indirect influence over franchise analytics, financial forecasts, HCP and Patient targeting, recommendations on SG&A investment, performance measurement and capability advancements. These responsibilities are critical in driving strategic recommendations for the Immunology portfolio and each franchise. The director’s team is aligned against these key areas of responsibility. The Business Unit Analytics Director should demonstrate strong subject matter expertise within the U.S. Immunology market environment and have an in-depth understanding of the data and analytic techniques that are needed to influence strategy development and decision-making. They will be an advisor to the President, US Immunology, Vice President Immunology Dermatology, Vice President Immunology Atopic Dermatitis, Vice President Rheumatology and Vice President Immunology Gastroenterology.
MAJOR RESPONSIBILITIES
Ensure the coordinated and consistent delivery of Immunology data structure, analytic insights and key performance metrics that facilitate franchise leaders to lead their business. Ensure consistent methods are deployed in areas that include data management, patient projection and patient flow modeling. Build advanced capability growth and adoption within direct and in-direct team members. Develop people in their Immunology-specific knowledge while also expanding their data analytic tool kit.
STRATEGY, INSIGHTS AND ANALYTICS
Continue to advance analytic capabilities within the Immunology Therapeutic Area through proactive development of new data and technical capabilities working with both internal teams and external suppliers. Steal with pride.
Excel in leading through indirect influence with marketing teams, finance teams, innovation team, digital lab, patient services and external consultants.
Partner with Abbvie Digital Lab and MABI Center to build out Immunology Omnichannel platforms and capabilities, including partnering with MABI Center to build the Immunology data and Omnichannel Analytics infrastructure required.
Continue to advance the ability to analyze and diagnosis the business to address ad-hoc questions, anticipating the most asked questions and building reports/routine analyses to proactively assess and monitor vs reactively addressing questions when asked
Advance Immunology reporting and tracking capabilities, automating & streamlining to automate & reduce manual work (partnering with MABI Center).
Interpret research findings and synthesize them into actionable business insights.
Significantly increase the productivity of Abbvie and TA&O partner resources through effective use of external suppliers and contractors aligned with key Abbvie efficiency objectives.
Engage with key product and financial leaders and influence their perspectives regarding brand opportunity through a Decide, Smart, Sure and Clear and Courageous framework.
Provide product performance reports on regular intervals that facilitate a deep understanding of brand performance relative to key targets (Plan and LBE)
Provide timely and accurate independent forecasts on patient acquisition and retention that facilitate the development of financial forecasts.
UNDERSTAND BUSINESS ENVIRONMENT
Demonstrate strong understanding of the U.S. healthcare business environment and key AbbVie therapeutic areas to identify and proactively address opportunities and threats.
Anticipate and identify strategic and financial implications of market dynamics related to AbbVie portfolio.
COLLABORATION AND INFLUENCE
Build highly collaborative relationships with MABI Insights and Analytics, MABI Market Access, MABI Data Capabilities COE, Digital Lab, Finance/Forecasting, MABI Patient Services, Sales Operations, AbbVie Innovation team, Consumer marketing team, AbbVie GCD and Marketing/Sales leadership
Demonstrate indirect influence in driving franchise success while developing capabilities within MABI
Excel in leading through indirect influence with marketing teams, finance teams, innovation team, digital lab, patient services and external consultants.
Proactively educate the organization on critical concepts (both within team and outside of team)
Be an advisor to the President, US Immunology, Vice President Immunology Dermatology, Vice President Immunology Atopic Dermatitis, Vice President Rheumatology and Vice President Immunology Gastroenterology.
TEAM LEADERSHIP:
Provide leadership to and influence the analytics team in a manner that ensures the team advances the business, guiding the brand strategy and plan with insights and leading analytic techniques and capabilities across consumer/patient, physician, brand, payor and channel.
Coach and teach others on functional, technical and marketing best practices, financial acumen and how to translate complicated information into compelling stories and learning’s
Lead the development of state-of-the-art models that meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
Provide Strategic Brand Leadership in areas that include patient and hcp analytics, segmentation and targeting
Lead Annual Planning and Long Range Planning capability processes and coordinate analytic methods and SG&A recommendations across Immunology
Lead Cross Channel Measurement & Optimization functionAlign data capabilities required for advanced analytics needs including the integration of patient and physician level data with existing Omnichannel data in order to measure short and long term impact of digital and CRM experiences (patient and physician).
Identify and articulate fact-based spending and pricing principles through detailed analysis of marketplace, physician, and consumer dynamics.
Guide franchise investment decisions from marketing mix/business optimization and other analysis
Ensure the growth and success of the Digital Lab including the development of BAS roles and the development of and alignment of lab use cases
Coach Brand Analytic team members, including franchise financial planning process responsibilities:Pressure test and provide input to forecast assumptions based on knowledge of market, competitive dynamics and upcoming events.
Pressure test and provide input into financial planning process, both short term and long-range plans.
Guide the development forecasting capabilities within finance while providing independent and objective MABI perspectives for key brand/indications.
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