Media Campaign Specialist
2 weeks ago
The Media Campaign Specialist is responsible for coordinating and tracking major sponsorships and multi-platform campaigns, effectively optimizing, and ensuring campaigns meet and exceed performance goals across the NBCUniversal portfolio. This role will collaborate with cross-functional teams to define and implement front-end campaign requirements, manage in-campaign performance, implement optimizations to meet and exceed client objectives and KPIs. The Media Campaign Specialist provides subject matter expertise when operating campaigns and translates resulting performance/insights for in-campaign optimizations and post campaign reports. The ideal candidate should have strong analytical skills, be highly organized, and thrive when problem solving.
SNAPSHOT OF RESPONSIBILITIES
Liaise between sales managers/account executives/clients and our NBCU Local linear/social/digital teams to relay client objectives, flight, budget and impression goals to propose best execution
Oversee the success of sponsorships by monitoring audience metrics of sponsored social/digital/podcasts executions, content integrations and enhancements, and other promotional elements.
Translate the data to custom trackers that provide crucial information for the content team, sales managers, and account executives regarding deliverable and impression goals.When impressions are not pacing, will partner with account executives and the content team to identify optimization opportunities and implement enhancements
Serve as the point of contact to communicate performance metrics to internal and external clients upon request
Download proof of performance video clips of sponsored integrations and other sponsored content to share with clients and include in recap presentations
Create comprehensive presentation recaps for clients to illustrate deliverables as well as new business decks for account executives to showcase our marketing capabilities on NBC Sports Bay Area/CA, NBC Bay Area, Telemundo 48, NBC Spot On/Peacock and more
Problem-solve when sponsored integrations or other sponsored content don’t run as ordered
Provide administrative support by delegating ticket orders for employees and clients, managing catering orders for clients/account executives, and submitting SNAP invoices and expense reports
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