Senior Director, Global Brand Campaigns and Communications
4 weeks ago
The Sr. Director of Brand Campaign & Communication Strategy is a critical part of the Global Brand Campaigns team leading a team of 5 based in the US. We are looking for a strategic and groundbreaking leader to drive audience recall of “who Salesforce is” and “what Salesforce does” with senior B2B business decision-makers. This role will lead the team responsible for the global strategy of our brand campaigns and support the execution within AMER. The successful candidate is a strategic thinker capable of setting a vision and leading a cross-functional team to success with deep experience in brand building, media, and communications planning. This role requires a strategic partnership with research, creative, and channel teams to design best-in-class channel and comms strategy for our audience. They flourish with building trusted relationships, and developing talent, and enjoy rolling up their sleeves to drive impact
Role
Ability to shift quickly and lead others with focus in an ever-evolving environment.
Ability to communicate and partner with Senior Leadership to set goals and strategic approaches.
Global Responsibilities
Lead the global communications strategy to reach business metrics with clear objectives across paid, owned, and earned tactics aligned to best reach our audience through data-driven insights.
Uncover insights through research to understand market trends, audience preferences, and the competitive landscape.
Partner on defining our global brand strategy - how do we differentiate ourselves and what does elite brand marketing look like.
Partner with Portfolio Marketing, Creative Strategy, Creative, Content, Social, Digital, PR teams to coordinate a comprehensive go-to-market approach that can be scaled globally.
Drive documentation of methodologies, research, strategic, and enablement materials that help communicate the intent and value of the team’s work.
US Only Responsibilities
Lead the US campaigns team to deliver a campaign strategy that drives awareness and familiarity of the Salesforce brand.
Responsible for running the US media and production campaigns budget and negotiating with partners to ensure cost-effectiveness of all spend.
Develop and coach your team to retain top-performing talent through mentorship and professional development.
Help drive successful campaigns that turn into pipeline for the business by connecting the brand campaigns to the demand performance engine.
Experience
10+ years of leading and running enterprise teams with global experience.
10+ years of demonstrated experience leading and building integrated, global, multi-channel 'Brand' marketing campaigns for B2B brands.
7+ years of brand and media communications strategy with validated experience in media buying and planning.
5+ years in enterprise brand strategy.
Success in high-growth environments: experience creating, executing, and leading teams in agile, fast-paced environments.
Excellent verbal and written communication skills to disseminate information across the organization including executive level communication skills.
Enjoys solving complex business problems and being the first to chart a new path.
Takes a customer-first approach to building campaign journeys and experiences.
Hungry to make an impact and get results.
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