Advertising Campaign Manager MX
3 weeks ago
Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.
Summary:
As an Advertising Campaign Manager, you will play a pivotal role in conceptualizing, planning, executing, and analyzing advertising campaigns across various channels. You will collaborate with cross-functional teams to ensure the delivery of effective and impactful campaigns that align with the organization's goals and objectives. This position requires a blend of creative thinking, strategic planning, project management skills, and a deep understanding of advertising principles and industry trends.
Key Responsibilities
Develop comprehensive advertising campaign strategies aligned with business objectives, target audience demographics, and market trends.Plan, execute, and optimize advertising campaigns across multiple channels such as digital, social media, print, television, radio, and outdoor advertising.Collaborate with creative teams to develop compelling and innovative advertising materials including ad copies, visuals, videos, and other creative assets.Manage advertising campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI and achieve campaign objectives.Conduct media research, negotiate advertising rates, and manage relationships with media vendors to secure the best placements and maximize advertising reach.Monitor and analyze the performance of advertising campaigns using key performance indicators (KPIs) and analytics tools. Generate insights and actionable recommendations to optimize campaign performance and drive continuous improvement.Work closely with internal teams such as marketing, sales, product development, and external agencies to align advertising campaigns with overall marketing strategies and business goals.Stay informed about industry trends, consumer behavior, and competitor activities to identify opportunities and challenges for advertising campaigns.Qualifications
Proficiency in English language skills at either B2 or C1 level is requiredEnglish Resume is requiredBachelor's degree in Marketing, Advertising, Communications, or related field. Master's degree preferred.4 years experience working in advertising, marketing, or related roles, with a focus on campaign management.Strong understanding of advertising principles, strategies, and best practices across various channels.Excellent project management skills with the ability to prioritize tasks, manage timelines, and meet deadlines in a fast-paced environment.Proficiency in using advertising platforms, analytics tools, and media buying software,Creative thinking with the ability to generate innovative ideas and solutions.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.Strong attention to detail and a commitment to delivering high-quality work.Ability to adapt to changes and thrive in a dynamic and evolving industry landscape.
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