Director, Enterprise and Omnichannel Analytics
3 weeks ago
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie’s US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership – ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at ‘data’ differently – as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously – without taking ourselves too seriously. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
The Director for Enterprise and Omnichannel Analytics will lead analytics and measurement in support of the growing roadmap of Omnichannel capabilities across brands within the Abbvie Patient Services organization. The ideal candidate can manage and lead teams to design and execute analytics plans around tactic-level and Omnichannel experiences. The ideal candidate will also be forward-thinking and will be able to anticipate the organization’s needs as consumer needs change with the ever-evolving Omnichannel and analytical landscapes and must be able to meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. This role will report to the leader of Marketing Analytics and Business Insights (MABI) for Patient Services.
Responsibilities:
Build analytic plans that heighten visibility of omnichannel opportunities that will increase the effectiveness and/or efficiency of the Omnichannel experience within Patient Services
Influence functional senior leaders across the Abbvie Patient Services organization to and gain buy-in on analytically sound approaches to performance evaluation and prioritization of high-impact analytical efforts.
Consult on appropriate methodologies to test and measure effectiveness of marketing tactics and ensure standardization and alignment where possible.
Deliver Omnichannel optimization recommendations using qualitative and quantitative data and analytics, in partnership with other functional teams in research, analytics and digital strategy.
Innovate upon Omnichannel analytic approaches for mid- and long-term impact measurement, that can benefit cross-functional teammates including Customer Experience, Brand Analytics and Brand Technology Solution teams; provide guidance on short term analytics and KPIs.
Maintain a strong pulse on industry digital and analytic trends.
Conduct financial impact analysis/scenario-estimation.
Partner with Abbvie Patient Service functional teams, Business Technology Solutions, the Data Science team, Customer Experience, Media and Franchise Insights/Analytics teams to orchestrate new approaches and data sources to power Omnichannel analytics and activation opportunities.
Contribute to the development of the technology roadmap to capture, manage, and leverage customer data to improve digital product, marketing, and personalization efforts.
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