Associate Director, Marketing Analytics
2 weeks ago
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Marketing Analytics and Business Insights (MABI) team supporting AbbVie's US Commercial organization is 200+ members strong and growing every day. We comprise highly respected researchers, analysts, and strategists striving to be the gold standard Research & Analytics organization within the biopharmaceutical industry. We serve as strategic in-house advisor and pragmatic compass to Marketing, Sales, and Leadership - ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We look at 'data' differently - as an input into insight generation, not an endgame. We appreciate ambiguity but recognize the need for clarity. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. Patients depend on us, and we take that very seriously - without taking ourselves too seriously. We are smart, fun, quirky, and innovative - and we'd love for you to join us.
AbbVie Neuroscience encompasses Vraylar, Qulipta, and Ubrelvy as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will develop and deploy analytic solutions based on business needs across the Neuroscience Franchise to pull through brand strategy and tactics at a national and sub-national level.
This position's primary objectives: Lead the US Neuroscience Analytics team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.
Major Responsibilities:
* Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
* Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
* Integrally involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan, and long-range plan deliverables
* Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
* Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g., cost, risk, business impact) and key technical criteria (e.g., reliability, validity, and predictability)
* Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
* Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
* Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics
*
Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Qualifications
Qualifications:
* Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred. Advanced degree preferred.
* 13-15 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within the Pharma/Biotech industry is a plus. 1-2 years people leadership experience is a plus.
* Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving. Experience with current methods Analytics/Machine Learning.
* Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc.) is a plus
Deep hands-on expertise in current analytical methods & tools (including machine learning)
* Advanced communication and influencing skills
* Advanced agility, project management and prioritization skills
* Advanced vendor management skills
* Proven ability to collaborate effectively and to influence in a matrixed organization
* High motivation, strong work-ethic and positive attitude while working under tight timelines
*
Additional Information
Applicable only to applicants
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