Email Marketing Specialist
3 weeks ago
At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.
This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.
The Position
Peacock is seeking an Email Marketing Specialist to join the CRM team. This role will report to the Lifecycle Email Marketing manager and work closely with cross-functional partners to execute campaigns, develop actionable insights, and optimize emails to drive engagement and fandom.
Responsibilities
Manage the end-to-end email production process through successful HTML coding, editing, QA, and deployment.
Manage the approvals process and route previews to internal stakeholders and implement all revisions.
Monitor daily sends and troubleshoot technical issues related to HTML, segmentation, rendering, and deployment.
Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time.
Identify email linking strategies to optimize the user experience.
Summarize results of email campaigns, identify trends, and provide strategic recommendations to drive future optimization opportunities.
Expert user of email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments.
Ensure that marketing materials comply with all brand and style guidelines.
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