Email & Marketing Automation Manager

3 weeks ago

New York, United States System One Holdings, LLC Full time
Email & Marketing Automation Manager

Our Fortune 100 insurance client is looking for an Email & Marketing Automation Manager to join their team for a hybrid (in Bridgewater, NJ or NYC) contract role. In this role, you will be responsible for project managing and executing on multi-channel marketing automation and email programs to drive efficiency and effectiveness of that channel.

Responsibilities:
  • Gather email campaign requirements across the client's internal businesses
  • Manage email intake and ensure that requests meet proper requirements for build and deployment
  • Project manage both B2B and B2C email and marketing automated campaigns based on business requirements from key stakeholders
  • Implement pre-defined campaign automation playbooks as a guide; work with stakeholders to execute based on business needs
  • Act as a resource for advising businesses on best practices that drive engagement from prospects and customers, based on campaign learnings globally for B2B and B2C audiences
  • Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations
  • Monitor email campaign playbooks to ensure that they include the most up-to-date templates, opt-out preferences and any other changes
  • Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.
  • Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes
  • Organize and project manage monthly overviews and learning sessions with global team on what's working well and advise on the roadmap for optimizing programs and platforms
Requirements:
  • Bachelor's degree in Marketing, Communications or relevant discipline
  • 3 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment
  • 3+ years of professional experience managing and leading multi-channel marketing automated campaigns; experience working with email automation tools - Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign
  • Proven track record of collaboration with cross functional stakeholders, business peers and team members
  • Agile Marketing experience a plus
  • Excellent analytical and conceptual problem-solving skills along with exceptional verbal, written and presentation skills
  • Comfortable with ambiguity and change as it relates to a growth culture; ability to multi-task and learn quickly while managing shifting priorities and deadlines
  • Self-sufficient high performer who enjoys driving the success of a team
  • Experience in insurance and/or financial services a huge plus


If you are a fit for this role, apply today

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