Digital Marketing Campaign Specialist

3 weeks ago

New York, United States EmblemHealth Full time

Summary of Job

Responsible for implementing end-to-end campaign creation, execution, delivery and measurement, primarily leveraging Salesforce Marketing Cloud email/journeys, Adobe Campaign, Adobe Experience Manager (CMS), and Adobe Analytics. Participate in the creation of SFMC campaign journey/workflow design, to execute email campaign activation and delivery. Develop automated digital campaign delivery process across platforms; e.g. Salesforce Marketing Cloud, Adobe Campaign, Social Studio, Adobe Target. Contribute to the campaign connections across Salesforce systems Sales Cloud (CRM), Salesforce Marketing Cloud (Email Marketing Automation), Service Cloud, and Social Media (Salesforce Social Studio). With direction from Business Owners and Program Managers, help to implement and monitor campaign tactics, goals, objectives, KPIs, and timing set my management.

Responsibilities

• Contribute to the creation, execution, delivery, and measurement of campaigns within Salesforce Marketing Cloud.• Develop the creation of journeys including email, SMS, SFDC activation. • Create data segments and automations that support recurring campaigns and journeys.• Work with internal stakeholders and external partners within the organization(s) to help ensure adhesion to requirements.• Review incoming requests ensuring they adhere to management defined best practices.• Proactively monitor campaign/journey performance and delivery goals.• Build performance reporting and dashboards, along with email reporting notifications.

Qualifications

• Bachelor's degree in marketing, communications or related field (Required) • Certified Marketing Cloud Consultant or Certified Email Specialist (Preferred)• 3 - 5+ years of relevant, professional work experience (Required)• Experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, and Cloud Pages (Required)• 1 - 2+ years of experience in Salesforce Marketing Cloud development and implementations (Required)• Healthcare, Pharma, and or Insurance related industry experience (Preferred) • Strong client-focused orientation and business relationship skills (Required)• Ability to create & deliver results-orientated campaigns simultaneously across multiple products and corporate initiatives (Required)• Strong team player with the ability to be a self-starter (Required)• Outstanding communication skills - verbal, written, presentation, interpersonal, collaboration (Required)• Detail orientation with strong organization skills (Required)• Familiarity with all marketing campaign reporting with the ability to report out results and return on investments (Required)• Proficient in MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required)• Profic

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