Manager, Influencer Marketing

2 weeks ago


El Segundo California, United States Mattel Full time
Job Description

The Opportunity: 

The Manager, Influencer Marketing within Mattel’s Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel’s portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, Mattel Games, and others. This position will oversee global strategy for their portfolio of brands and run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be: 

Develops annual planning and strategy for Matte’s portfolio of brands - specific brands will be assigned at hiring

Manages all aspects of influencer campaign design, execution and measurement on YouTube and other social platforms in partnership with influencer team leadership

Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives

Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Mattel

Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs

Ensure final creative and integrations are consistent with the brand brief and meet legal standards

Compile, analyze and interpret data to optimize execution and report on campaign performance

Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)



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