Manager, Digital Marketing

4 weeks ago


El Segundo California, United States Mattel Full time
Job Description

The Opportunity: 

Mattel is seeking an Manager, Digital Marketing (Strategy Development) to drive global video strategies across Mattel’s portfolio of brands and products. The position will work with the Senior Manager of Strategy Development, building and presenting multi-platform content plans for assigned categories of Business. This individual will elevate Mattel’s digital and entertainment content offerings from an audience-first, platform-agnostic position. They will be an expert on global video platforms (YouTube, Netflix, Amazon Video) and be able to strategically apply them to Mattel brands, creating impact and effectiveness across all levels of the digital marketing funnel.  They will build data-rich strategies and leverage internal content teams (strategy execution, production, operations) to turn them into reality. This role will work cross-functionally with brand, markets, media, and production partners to ensure brand consistency and achievement of business goals.  Strategies must create impact and effectiveness across all levels of the digital marketing funnel. 

What Your Impact Will Be: 

Build and present annual YouTube audience and multi-platform programming strategies for Mattel brand portfolio for assigned categories of business.

Represent IMC in cross-functional marketing stakeholder meetings to obtain consensus on development of annual, multi-year plans.

Represent Strategy team in meetings as needed with performance, insights as it relates to multi-year programming or audience strategies.

Partner with marketing creative to inform optimal creative strategy, best practices for annual plans.

Partner with marketing Account Management to communicate and obtain buy-in for strategies to cross-functional partners.

Hand-off strategy to “Execution” Strategists and Publishing for execution against assigned goals.

Perform and present independent analysis of competitor, audience, platform, and creative updates across broad OTT ecosystem.

Build partnerships with Mattel content teams (Mattel TV, Films, etc) to ensure strategies reflect full content calendar, find opportunities to support further, and remove structural inefficiencies.

Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics).

Develop and lead presentations about content expectations, performance, and audience insights, surfacing key learnings to internal partners that provide recommendations for creative and brand development, ensuring Mattel remains an industry leader in Kids Entertainment

Bi-annual alignment with legal to ensure platform strategy adheres to S&P, legal guidelines.



  • El Segundo, United States Singapore Airlines Full time

    Digital Marketing Specialist Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines. This role works closely with other members of our digital marketing team, our...


  • El Segundo, United States Singapore Airlines Full time

    Digital Marketing Specialist Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines. This role works closely with other members of our digital marketing team, our...


  • El Segundo, United States Singapore Airlines Full time

    Digital Marketing Specialist Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines. This role works closely with other members of our digital marketing team, our...


  • El Segundo, United States Singapore Airlines Full time

    Digital Marketing Specialist Singapore Airlines Americas is looking to add a full-time Digital Marketing Specialist to join our Marketing Team. This role will develop and execute digital marketing strategies to build brand awareness and drive online sales for Singapore Airlines . This role works closely with other members of our digital marketing team, our...


  • El Segundo, United States L'Oréal Full time

    Title: Manager- Digital Marketing Brand: Pulp Riot Location: El Segundo, CA (3days/week) Job Summary An integral part of the Pulp Riot Marketing team, the Digital Marketing Manager will work closely with the Marketing, Sales and Education teams to create and deliver impactful digital campaigns that increase brand awareness, traffic and conversion in pro and...

  • Digital Media Manager

    4 weeks ago


    California, United States Anderson Direct & Digital Full time

    Company Overview: Anderson is a leading direct marketing agency specializing in creating innovative and effective marketing campaigns for a diverse range of clients. We combine cutting-edge technology with strategic insights to deliver measurable results and drive business growth for our clients. Position Overview: We are seeking a highly skilled and...


  • California, United States Stateside Full time

    Stateside is a minority-owned, California, Small-Business Certified creative & technical digital agency that provides efficient, scalable production services or teams through co-location of resources in the U.S. and Costa Rica. Job Description This is a remote position. Location LATAM, Preference for candidates in or near the Los Angeles Time Zone. Ability...


  • California, United States Whiteboard Risk & Insurance Solutions Full time

    We are looking for a skilled Digital Marketing Manager to join our insurance agency's marketing team. As a Digital Marketing Manager, you will be responsible for developing, maintaining, analyzing, and updating our agency's marketing efforts. You will work with stakeholders from across the organization to identify marketing opportunities, develop marketing...


  • El Segundo, United States Meghan Full time

    Role Description:This is a part-time, paid on-site position for a Marketing and Shopify Intern in El Segundo, CA. We are a women's clothing company creating bold designs, happy fashion, and a modern bohemian brand aesthetic. The position is responsible for day-to-day tasks such as working under the Creative Director to execute creative marketing ideas and...


  • El Segundo, United States Meghan Full time

    Role Description: This is a part-time, paid on-site position for a Marketing and Shopify Intern in El Segundo, CA. We are a womens clothing company creating bold designs, happy fashion, and a modern bohemian brand aesthetic. The position is responsible for day-to-day tasks such as working under the Creative Director to execute creative marketing ideas and...


  • El Segundo, United States Meghan, Inc Full time

    Role Description:This is a part-time, paid on-site position for a Marketing and Shopify Intern in El Segundo, CA. We are a women’s clothing company creating bold designs, happy fashion, and a modern bohemian brand aesthetic. The position is responsible for day-to-day tasks such as working under the Creative Director to execute creative marketing ideas and...


  • California, United States Arkose Labs Full time

    Position Summary Arkose Labs is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ad campaigns. This role will be responsible for coordinating, supporting and executing digital marketing campaigns through various online marketing channels to drive lead generation and brand awareness in support of...

  • Digital Producer

    1 month ago


    El Segundo, United States Solomon Page Full time

    Our client, a leading provider of digital entertainment services, is seeking a talented Digital Producer to join their team. This position will be remote. As a Digital Producer, you will play a key role in developing and implementing digital marketing strategies that drive business growth and enhance the user experience. This is a fully remote position,...

  • Digital Producer

    1 month ago


    El Segundo, United States Solomon Page Full time

    Our client, a leading provider of digital entertainment services, is seeking a talented Digital Producer to join their team. This position will be remote. As a Digital Producer, you will play a key role in developing and implementing digital marketing strategies that drive business growth and enhance the user experience. This is a fully remote position,...


  • El Segundo, United States Guthy-Renker Ventures LLC Full time

    Job DescriptionJob DescriptionWho We Are: Guthy-Renker is a team of thought partners and creators, inventors and innovators with more than 30 years of product development, branding and marketing success with names you know and trust, delivering beauty you can believe in. We are all about supercharging start-ups and scaling brands and drive and take pride in...


  • El Segundo, United States Guthy-Renker Ventures LLC Full time

    Job DescriptionJob DescriptionWho We Are: Guthy-Renker is a team of thought partners and creators, inventors and innovators with more than 30 years of product development, branding and marketing success with names you know and trust, delivering beauty you can believe in. We are all about supercharging start-ups and scaling brands and drive and take pride in...


  • El Segundo, United States Mattel Full time

    Job Description The Opportunity: Mattel is seeking a Manager, Ecommerce Marketing - Amazon based at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team. This position will drive the development and execution of the Marketing Strategy for select Mattel brands on Amazon. This role will collaborate and develop deep...


  • El Segundo, United States Unilever Full time

    About Liquid I.V. Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. is the #1 powdered hydration brand in America, delivering superior hydration than water alone. Liquid I.V. utilizes LIV HYDRASCIENCE™, a science-backed formula designed with an optimized ratio of electrolytes, essential...

  • Market Manager

    2 weeks ago


    El Segundo, United States Quantilus Full time

    Job Description A global consumer-brands company that has grown over 3,000% in the last 2 years seeks a Market Manager to do the following covering the Los Anageles to Santa Barbara area: Conduct thorough market research to identify trends and opportunities. Work with Marketing to implement strategic plans to achieve business objectives and revenue targets....


  • El Segundo, United States Mattel Full time

    Job Description The Opportunity:  The Manager, Influencer Marketing within Mattel’s Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel’s portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, Mattel Games, and others. This position will...