Associate Product Marketing Manager, Upromise

The Associate Product Marketing Manager supporting Upromise will serve as the worldwide steward and champion. The individual will report to the Product Marketing Manager. Together they will execute product and marketing-driven strategy to achieve the near and longer-term financial goals of this collection of Prodege's international consumer brands.

***We are actively seeking candidates based in the Los Angeles area for this position. This role is hybrid, and candidates must be able to fulfill an in-office requirement of 3 days per week. ***

Prodege:

A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.

As an organization, we go the extra mile to "Create Rewarding Moments" every day for our partners, consumers, and team. Come join us today

Primary Objectives:

• Operations & Partnership Management
  • Management of key strategic relationships with Barclays, Mastercard, 529 college savings plans and others in order to support new member acquisition, current member engagement, and the Upromise brand
  • Oversight of key operational functions including a monthly redemption process to 529 plans, as well as other financial institutions
  • Work with Customer Service teams from Prodege and Barclays to ensure that proper customer service levels are maintained
• Metrics Monitoring and Reporting:
  • Implement a robust system to monitor key metrics such as Monthly Active Users (MAU), Lifetime Value (LTV), Activation Rates, Retention Rates, and A/B Testing Results. Provide regular reports and actionable recommendations to measure the effectiveness of consumer marketing campaigns, user engagement, and overall brand performance.
• User Supply Goals and Campaign Coordination:
  • Collaborate with the Marketing Manager to achieve user supply goals, focusing on activation and retention across all channels. Work closely with product marketing teams to develop campaigns that leverage seasonal events, drive product adoption, and manage retention efforts effectively.

Qualifications - To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)

• Monitor key metrics for each property to measure the effectiveness of consumer marketing campaigns, user engagement, and overall brand performance, providing regular reports and actionable recommendations regarding MAU (Monthly Active Users), LTV (Lifetime Value), Activation Rates, Retention Rates, A/B Testing Results, etc.
• Work with the Marketing Manager to meet user supply goals including activation and retention across all channels;
• Coordinate with product marketing teams to produce campaigns that capitalize on seasonal events, drive adoption of the various components of the product experience, and manage retention efforts
• Collaborate with product and technology team to introduce product improvements and launches that improve all aspects of the user journey; eg,make recommendations to improve or increase user engagement through both front end and back end components, primarily focused around User Experience.
• Ensure that users in all geographies served have the optimal experience and that products, marketing programs, and other features are made available globally
• Partner with peers and colleagues within the revenue organization to ensure that the members of the brands they manage have access to all relevant earning channels and opportunities ast the level that is optimal for the greater Prodege business
• Partner with the acquisition marketing team to can maximize and optimize marketing traffic from various digital channels within produces acceptable payback periods
• Ensure that proper customer service levels are maintained; driving engagement strategies and being a champion for the brand so that NPS levels remain worldclass

What does SUCCESS look like?

Success in this role is defined by achieving and surpassing user supply goals, evidenced through increased activation and retention rates across all channels. Additionally, success involves implementing data-driven strategies that lead to measurable improvements in key metrics such as Monthly Active Users (MAU), Lifetime Value (LTV), and A/B Testing Results. Ensuring a seamless global user experience, optimizing marketing traffic from digital channels, and maintaining world-class Net Promoter Score (NPS) levels contribute to the overall success of this position.

The MUST Haves: (ex: job cannot be done without these skills, education, experience, certifications, licenses)

• At least 2 years in digital marketing, rewards program marketing, product marketing, or project management
• Experience with user funnel and conversion rate optimization
• Aptitude to draw on data to drive actionable insights to inform marketing strategy and improve the consumer experience
• Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like use cases, tutorials and marketing materials.
• Ability to drive campaigns and initiatives that produce measurably successful outcomes against KPIs and OKRs
• High emotional intelligence and a very strong orientation toward collaboration and team-building to support internal partnerships with other cross-functional groups to drive strategic and operational alignment on key initiatives
• Familiar with analytic software such as excel, Tableau or similar tools

The Nice to Haves: (ex: preferred additional skills, education, experience, certifications, licenses)

• Bachelor's degree in marketing or related field of study is preferred.
• Prior experience and familiarity with the mechanics of member-based or subscription-based business models is ideal, but not required

Pay Transparency:

The anticipated base salary range for this position is $60,000 to $70,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc. Prodege is a multi-state employer and final compensation within this range could be impacted by work location. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Prodege Benefits:

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance. Employees receive flexible PTO, as well as paid sick leave prorated based on hire date. US Employees have eight paid holidays throughout the calendar year. Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.