Influencer Manager, Influencer

3 weeks ago


Santa Barbara California, United States CJ Full time
Job Description

 

Influencer Managers play a key role in support of CJI’s influencer campaigns. They contribute to the development of influencer marketing strategy for each brand campaign and are directly responsible for ensuring the successful execution of that strategy. IMs will own and maintain influencer relationships, using best practices to optimize campaigns investment and performance.

Do these things interest you? You will:

Manage and develop influencer relationships on behalf of advertisers, communicating expectations, sharing best practices, and disseminating content, offers and promotions.

Develop and deliver client meeting agendas in lock step with Campaign Manager for weekly campaign updates on influencer strategy and performance

Participate in building and presenting strategy presentations and post-campaign insights.

Own influencer casting for each campaign; discovery, negotiation and media planning while maximizing campaign budgets and performance

Use best practices and insights to better optimize campaign results by interpreting standard and custom reports.

Train and educate influencers on CJ tools and product solutions to optimize their success in the platform.

Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables.

Oversee casting, deliverables, and coordinating between clients/partnerships to ensure timely execution of deliverables against campaign workback schedules

Accountable for hitting campaign KPIs and goals -- Reporting, recapping and post campaign analysis with support from Analyst

Influencer Relationship Manager (talent/talent management); build and deliver campaign briefs, execute partnership agreements

Enforce brand/program compliance, and communicate guidelines to analyst who supports in the monitoring

 

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