Marketing Manager

3 weeks ago


California, United States Hubstaff Full time

Boo is a leading dating and social networking platform committed to innovation, quality, and excellence. We are looking for a dynamic and experienced Marketing Manager to join our team and help elevate our brand to new heights. Position Summary: The Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies that enhance our brand's visibility and market share. This role requires a blend of creativity and analytical skills to manage brand marketing, influencer marketing campaigns, and offline event marketing effectively. The ideal candidate will be a strategic thinker with a passion for driving brand growth through Key Responsibilities: -Brand Management: Develop and implement brand strategies to strengthen brand presence and achieve marketing objectives. Oversee the creation of marketing materials and digital content that align with our brand identity. -Influencer Marketing: identify and collaborate with influencers across various platforms to expand brand reach and authenticity. Negotiate partnerships and manage end-to-end execution of influencer campaigns. -Event Marketing: Plan and execute offline events, including trade shows, product launches, and promotional events, to enhance brand engagement and customer experience. Coordinate with vendors, manage budgets, and ensure seamless event execution. -Market Analysis: Conduct market research and analysis to identify trends, customer insights, and competetive landscape. Utilize data to inform marketing strategies and decision-making. -Cross-functional Collaboration: Work closely with the product and marketing teams to ensure a cohesive ang integrated marketing approach. -Performance Measurement: Track and analyze the performance of marketing campaigns to evaluate their effectiveness. Adjust strategies as needed to meet or exceed objectives. Qualifications: -Bachelor's degree in Marketing, Business Administration, or related field -3-5 yers of experience in marketing, with a proven track record of successful brand and campaign management. -Strong understanding of brand development, influencer marketing strategies, and event planning. -Excellent communication, negotiation, and interpersonal skills. -Ability to think creatively and analytically to solve problems and achieve marketing goals. -Proficiency in digital marketing tools and platforms, including social media, SEO, and content management systems. -Strong project management skills, with the ability to manage multiple projects simultaneously and meet

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