Influencer Marketing Strategist
Found in: Resume Library US A2 - 2 weeks ago
Technology has created a once-in-a-lifetime opportunity for brands to build relationships, create community and capitalise on the next iteration of the internet.
Changing environments and evolving consumers means every industry needs to transform. Yet many existing services remain unchanged. This is why Flight Story exists. To help great companies capture the opportunity that an ever changing world creates.
About Flight Performance
We accelerate growth for disruptive brands.
Our proprietary model analyzes all of your marketing channels, with real-time intelligence to focus on driving meaningful business results over platform performance.
Acquire more customers, more profitably, at greater scale with Flight Performance by Flight Story.
The Role
Flight Performance is looking for an Influencer Marketing Strategist to become an integral part of our Influencer and Social Media team in Los Angeles, California. In this role, you will Develop & execute cross platform influencer marketing campaigns that align with client goals, ensuring we have achieved performance, meeting our client expectations and becoming an expert within your field.
Responsibilities & Duties
Develop & execute cross platform influencer marketing campaigns that align with client goals; driving awareness, engagement, revenue and killer content for re-distribution across paid media and organic social channels
Creative minded: you'll put together strong creative briefs based on your understanding of how to produce killer content and optimize influencer campaigns and content to increase performance
Work closely with the paid and email teams to funnel top influencer content into paid media and email campaigns
Manage influencer campaigns from the development of the initial concept, influencer outreach, agreement negotiation, budget management, creative development, campaign execution and reporting
Develop and maintain strong relationships with influencers and manage day to day communications
Lead client calls as they relate to influencer campaign execution, updates and performance
Stay on top of industry trends, influencer marketing best practices, the latest tools and platforms, translating to strategies and tactics for your clients
Requirements
3+ years of influencer and/or social media experience & track record
2+ year(s) of experience in a similar role at a DTC/ecomm marketing agency or brand preferred but not required
Well versed in marketing strategies across influencer and social media marketing
Ability to execute impactful influencer campaigns to hit client goals, deliver ROI, brand awareness & reach
Excellent communication & time management skills
Build community to ultimately increase customer acquisition
Creative thinker with a ‘can do’ and curious attitude
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