Business Development Manager

2 weeks ago


Atlanta, Georgia, United States Appvion Full time $120,000 - $150,000 per year

Business Development Manager - Midwest/Southeast Region
Your Impact
As a Business Development Manager at Iconex, you will play a critical role in growing our linerless label portfolio. Your expertise in partner development, channel marketing, and application extension will help us expand into new markets, strengthen existing partnerships, and deliver innovative solutions that meet customer needs. By building relationships and driving go-to-market strategies, you will directly contribute to the growth and success of Iconex and our customers.

What You'll Be Doing

  • Partner Development

  • Identify and establish new partnerships with resellers, integrators, and key industry stakeholders.

  • Strengthen long-term relationships with current partners to maximize joint success.
  • Negotiate partnership agreements and ensure alignment with company goals.
  • Collaborate with cross-functional teams to onboard and support partners.

  • Channel Marketing

  • Develop and execute channel marketing strategies to promote solutions through partner networks.

  • Create joint go-to-market plans with partners to increase awareness, engagement, and sales.
  • Provide partners with sales enablement tools, training, and resources.
  • Track market trends and competitive activity to identify growth opportunities.

  • Application Extension

  • Drive the development of customized linerless label applications in retail, distribution, logistics, and manufacturing.

  • Collaborate with product and development teams to ensure solutions integrate seamlessly with customer systems.
  • Identify and support new product features and applications based on customer demand.

  • Performance Monitoring

  • Track partner performance, marketing impact, and solution adoption.

  • Provide reports and insights to senior leadership on progress and opportunities.
  • Adjust strategies based on data, feedback, and evolving market conditions.

You'll Bring

  • Bachelor's degree in Business, Marketing, or related field (Master's preferred).
  • 5+ years of experience in business development, partner management, or channel marketing.
  • Strong understanding of partner ecosystems and go-to-market strategies.
  • Experience in driving product customization or application extension strategies.
  • Excellent communication, relationship management, and negotiation skills.
  • Ability to think strategically while executing in a fast-paced environment.
  • Familiarity with CRM systems and data analytics tools is a plus.

What We Can Offer You

  • Benefits start the first of the month following 30 days of employment
  • Three medical plans including HSA with employer contribution, plus dental and vision
  • Competitive salary with bonus opportunities
  • Safety shoe and prescription safety glasses allowance
  • Skill-based growth and job development opportunities
  • Peer recognition programs, team activities, and feedback opportunities
  • Inclusive environment with engaged leadership and safety committees

Who We Are
M2S Group is a leader in materials science and engineered coatings, bringing together four innovative companies: Nekoosa, Appvion, Decorative Films, and Iconex. Together, we deliver six specialized solutions across application tapes, carbonless paper, architectural window films, direct thermal products, extruded films, and specialty print media.

Our culture is guided by four core values: Safety First, Growth Focused, Be Authentic, and Win Together. These values shape how we collaborate, how we innovate, and how we make an impact every day.

Iconex is a global leader in receipt and label solutions, trusted by some of the most recognized brands worldwide. Founded in 2017, Iconex enables millions of transactions daily across retail, grocery, pharmacy, food and beverage, banking, manufacturing, logistics, and transportation. Our solutions, including Iconex Sticky Media, MAXStick, 2ST, and rE-label Technology, help businesses save time, reduce errors, and operate more efficiently. At Iconex, we focus on innovation, sustainability, and delivering real value to customers in every industry we serve.

The Fine Print
A post-offer background check and drug screen are required.

M2S Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

If you need assistance or accommodation due to a disability, you may contact us



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