SEO Specialist

1 day ago

Madison Heights, United States Robert Half Full time
Job DescriptionJob Description

Robert Half is seeking a part-time SEO Specialist in Madison Heights, Michigan to support our client with a long-term contract to permanent position. The SEO Specialist role will start out part-time but eventually move to permanent and involves supporting SEO content for e-commerce websites and implementing digital marketing strategies. As an SEO Specialist, you will be responsible for leveraging skills in database management, On-Page and Off-Page SEO, Paid Ads, and Google Analytics 4 (GA4).

Responsibilities: • Implement SEO strategies to enhance the visibility of e-commerce websites on search engines. • Conduct A/B Testing to optimize website performance and improve user experience. • Utilize Google Analytics 4 (GA4) to monitor and analyze website traffic and user behavior. • Employ Google AdWords and Google Ad Manager to create effective paid media campaigns. • Develop and oversee digital marketing strategies to promote products or services. • Ensure the accuracy and relevancy of SEO content on various e-commerce platforms. • Utilize database management skills to maintain accurate records and reports. • Monitor and analyze the performance of SEO strategies and make necessary adjustments. • Stay updated with the latest SEO and digital marketing trends and best practices. • Collaborate with team members to enhance the overall digital marketing efforts.

• Minimum of 3 years of experience as an SEO Specialist or SEO Consultant. • Certifications or Portfolio that demonstrates proficiency within digital marketing. • Solid understanding of A/B testing, off-page and on-page SEO techniques. • Familiarity with Google Analytics 4 (GA4) is essential. • Hands-on experience with Google AdWords and Google Ad Manager. • In-depth knowledge of digital marketing strategies. • Experience in eCommerce SEO strategies and techniques. • Excellent problem-solving and analytical skills. • Ability to work in a fast-paced, deadline-driven environment. • Ability to work onsite in Madison Heights Office. • Bachelor's degree in marketing, Business, or a related field.

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