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Marketing and Communications Specialist

2 months ago

Richmond Heights, Virginia, United States Vertical Builders L.L.C. Full time
Job Description

**Job Title:** Marketing Coordinator

**Company:** Vertical Builders L.L.C.

**Job Summary:

The Marketing Coordinator position supports the Vertical Builders brand as well as the marketing and business development efforts for the company. The Marketing Coordinator is primarily responsible for the development, organization, production, quality control, and timely delivery of proposals, presentations, ad campaigns, neighborhood launches, S.E.O., and related marketing materials such as brochures, client handouts, company forecasts, and informative guides.

Key Responsibilities:

  • Develop and Format Marketing Materials: Prepare presentation materials including writing, editing, and verifying proposal information, ensuring that presentation material is accurate, timely and well-written.
  • Support Brand Standards: Develop, and format all marketing materials to conform to and support brand standards and imaging.
  • Prepare Developer and Bank Interviews: Prepare and develop materials for developer and bank interviews, working with technical staff in a collaborative environment to script effective presentations and coaching presentation teams.
  • Support Additional Marketing Functions: Support for all additional marketing-related functions (special events, trade shows/conferences, photography, etc).
  • Create a Marketing Plan: Create a marketing plan and propose marketing ideas that will help differentiate Vertical Builders from the competition.
  • Photography and Videography: Photograph homes during the various stages of construction to use for marketing purposes, conduct Matterport tours of all finished homes, film and edit information videos for clients, testimonial videos, internal training videos.
  • Search Engine Optimization (SEO): Increase SEO.
  • Social Media Management: Create and post social media ads, review and respond to social media comments.
  • Neighborhood Marketing: Market neighborhoods prior to the grand opening.
  • Demographic Data Analysis: Dissect demographic data and create ads to match.
  • Brand Recognition: Increase internal and external brand recognition and loyalty.
  • Consumer Behavior Analysis: Analyze and interpret consumer behavior, adjusting ads and marketing where needed.
  • Content Creation: Collaborate with Sales team on content for social media ads, E-blast, blogs, home listings.
  • Event Coordination: Coordinate with the Administrative Coordinator to organize and execute company events.
  • Blogging: Write blogs for the website.
  • Marketing Materials Update: Update marketing materials as needed.

Qualifications:

  • Bachelor's Degree: Bachelor's degree in marketing, Business, Communications, English or Journalism preferred.
  • Communication Skills: Excellent oral and personal communication skills are required to succeed in a fast-paced, professional business environment.
  • Teamwork and Adaptability: Self-starter who can work both independently and collaboratively in a team environment.
  • Information Dissemination: Ability to interpret and disseminate information.
  • Technical Skills: Proficient with Microsoft Office Suite and Adobe Creative Cloud applications.
  • Professional Development: Professional drive to learn and stay current.
  • Social Media Experience: Experience with Social Media Platforms: Linked-In, Facebook, Instagram.