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Digital Marketing Specialist
2 months ago
About Sunny Distributor Inc.
Sunny Distributor Inc. is a leading health and wellness company dedicated to empowering individuals to achieve their fitness goals. We believe in providing accessible and effective solutions for a fulfilling lifestyle.
Job Summary
We are seeking a highly motivated and experienced SEO Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing SEO strategies to drive organic traffic and quality leads through our online channels.
Key Responsibilities
- Develop and execute SEO initiatives for our e-commerce site and online marketing content.
- Conduct keyword research, content gap analysis, and competitor analysis to inform SEO strategies.
- Optimize existing content, improve site structure, and enhance link architecture to improve search engine rankings.
- Monitor trends and provide recommendations for best SEO practices.
- Analyze competitor advertising links and identify opportunities for improvement.
- Monitor algorithm updates and establish processes for potential traffic or conversion drops.
- Measure performance and share analysis with stakeholders, proposing improvements and alternative approaches.
- Collaborate with teams to provide recaps, share new findings, and discuss strategic plans.
Requirements
- Bachelor's degree in Information Science, Computer Science, or related field.
- At least 3 years of experience in SEO/SEM.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong understanding of SEO principles, including keyword research, on-page optimization, and link building.
- Experience with ASO, including creation, maintenance, and optimization of app store presence.
- Excellent writing, editing, and proofreading skills, as well as verbal communication skills.
- Proficient in Google Analytics, SEM Rush, and Google Search Engine Algorithm.
- Ability to work independently or as part of a team in a fast-paced environment.
Benefits
- Medical, dental, and vision insurance.
- Life insurance, fully covered by the company.
- 401k matching, with 100% match up to 3% and 50% match for the next 2%.
- Paid sick leave.
- 7 paid holidays.
- Paid vacation.
- Discounts on fitness equipment for employees.
