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Brand Storyteller

2 months ago

Madison, Wisconsin, United States Voda Cleaning and Restoration Full time
Job Description

We are seeking a highly skilled and creative Content Marketing Specialist to join our dynamic and growing marketing team at Voda Cleaning and Restoration.

Key Responsibilities:
  • Social Media Marketing:
    • Develop, implement, and manage social media strategies across various platforms to enhance our online presence, engage our audience, and drive business growth.
    • Create and curate engaging content to grow followers, enhance brand awareness, drive engagement, and drive revenue for the business and its franchisees.
    • Educate and counsel franchisees on social media best practices, performance, and act as the thought leader in social media for Voda internally and externally.
    • Monitor social media trends, tools, and applications, and apply that knowledge to increase our social media presence.
  • Executive Social Media Management:
    • Develop and execute high-level social media strategies that elevate Voda's company executives as thought leaders in the space.
    • Oversee the creation of engaging content, managing social media campaigns, and ensuring consistent messaging across all platforms for our company executives.
    • Work closely with senior leadership to enhance the executive team's online presence, manage their personal brand, and leverage social media to drive business growth.
    • Monitor social media trends, analyze performance metrics, and provide strategic recommendations to optimize engagement and reach.
  • Email and SMS Marketing:
    • Plan and execute email and SMS marketing campaigns to nurture leads and retain customers.
    • Develop compelling email and SMS content that resonates with our audience and drives conversions.
    • Create and maintain email templates while promoting email/SMS best practices to Voda's franchisees.
    • Monitor and report on the performance of email and SMS campaigns, making data-driven adjustments as needed.
  • Blog Strategy and Content:
    • Develop a blog strategy that aligns with our overall content marketing goals.
    • Create high-quality, SEO-friendly blog content that provides value to our audience and drives traffic to our website.
    • Lead creation of blog content for national and local websites.
    • Collaborate with internal teams and industry experts to source and create compelling blog topics.
  • Website Content and SEO:
    • Manage and update website content to ensure it is fresh, relevant, and optimized for search engines.
    • Conduct keyword research and implement SEO best practices to improve organic search rankings and drive traffic.
    • Manage external SEO and website agencies to complete updates, enhancements, and projects.
    • Collaborate with internal teams to enhance user experience and site performance.
  • Content Strategy and Execution:
    • Develop and execute a comprehensive content strategy that aligns with our business objectives at the corporate level and for local franchisee locations.
    • Create and manage a content calendar to ensure a consistent flow of content across all channels.
    • Collaborate with internal teams to produce various types of content, including articles, videos, infographics, and more.
  • Advertising Creative Creation:
    • Develop creative concepts and content for online advertising campaigns.
    • Work closely with the design team to produce visually appealing and effective advertising creatives.
    • Monitor and optimize advertising campaigns to maximize ROI.
  • Analytics and Reporting:
    • Track, analyze, and report on content performance across all channels.
    • Use data and insights to make informed decisions and continuously improve content strategies.
    • Provide regular reports to management on key performance metrics and campaign outcomes.
Qualifications:
  • Bachelor's degree in marketing, communications, or a related field.
  • 3+ years of experience in content marketing, social media management, or a similar role.
  • Strong understanding of SEO, email marketing, and social media best practices.
  • Experience with other franchise brands is a plus.
  • Excellent writing, editing, and communication skills.
  • Experience creating graphics using programs like Canva is a plus.
  • Proficiency in using social media management tools, email marketing platforms, and analytics software.
  • Creative mindset with the ability to think outside the box and develop innovative content ideas.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to work independently and manage multiple projects simultaneously.