Digital Personalization Manager

4 weeks ago

Carlsbad, United States TaylorMade Golf Full time

Job Title: Digital Personalization Manager

Job Summary:

The Digital Personalization Manager will lead a team of specialists to ideate, create, and run personalization campaigns and optimization tests. This role contributes to TaylorMade Golf's success by analyzing, reporting, and providing actionable recommendations across the digital D2C ecosystem.

Key Responsibilities:

  • Manage the optimization roadmap, A/B tests, and team coordination for testing projects based on hypotheses and data requirements.
  • Manage the personalization campaign roadmap, analyze results, adjust, test, and report out to the larger team.
  • Work cross-functionally to build personalization campaigns to support digital programs, product launches, and promotions with a focus on driving incremental revenue.
  • Work closely with the design team for frontend UI/UX optimization testing ideas along with content needs and requests to support personalization campaigns.
  • Setup and manage personalization campaigns within Salesforce Marketing Cloud Personalization (MCP).
  • Drive the growth of the personalization program by spearheading projects to connect further data sources to MCP, both internal and external.
  • Lead research efforts to identify and prioritize opportunities for website testing, personalization, and usability improvements based on industry best practices, prior learnings, and forecasted results.
  • Maintain testing plans and provide recommendations on copy, images, layouts, and offers to test across the digital team.
  • Provide mock-up examples of recommended design and copy changes as needed.
  • Set up campaigns in Optimizely with proper page targeting, audience targeting, and metrics.
  • Perform QA and engage other team members to test experiment variations before launch to ensure proper functionality.
  • Track and report on optimization and personalization program results in a monthly update to the larger digital team and key stakeholders.
  • Maintain a test repository with history of hypotheses, test results, and learnings that can be viewed across the organization.
  • Maintain a best practices playbook for campaign creation and optimization strategy.
  • Provide appropriate input and recommendations to internal teams.
  • Maintain buying funnel analysis reporting.
  • Assist in regions growth and expansion of optimization and personalization programs.
  • Lead, develop, and manage a small team to perform at the highest level and support business needs.

Requirements:

  • General knowledge of statistical concepts related to website testing.
  • General knowledge of HTML/JS/CSS.
  • General knowledge of quantitative and qualitative research practices.
  • General knowledge of user insight tools, Quantum Metric preferred.
  • Demonstrated ability to clearly and effectively communicate complex quantitative subject matter to non-quant audiences, both orally and in writing.
  • Ability to work collaboratively in various settings and tight deadlines.
  • Excellent organizational, time management, and interpersonal skills.
  • Ability to identify and develop talent and to lead and inspire others.
  • Superior attention to detail and keen troubleshooting skills.
  • Proficient in Microsoft Suite (Word, Excel, Outlook, PowerPoint).

Education, Work Experience, and Professional Certifications:

  • Bachelor's degree in graphic design, development analytics, or related field.
  • 5+ years' experience in digital optimization.
  • Demonstrated experience of website testing platforms, Optimizely preferred.
  • Demonstrated experience (1+ years) of website personalization programs.
  • Salesforce marketing cloud preferred.
  • Experience utilizing A/B and multivariate testing concepts.
  • Prior supervisory experience preferred.

Work Environment / Physical Requirements:

  • Normal office conditions with consistent computer usage.
  • Ability to work extended hours as necessary.
  • Light physical effort equal to frequent lifting or moving of lightweight materials.

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