Digital Marketing Specialist for Music Industry

3 weeks ago


Carlsbad, United States National Association Of Music Merchants Full time

National Association of Music Merchants (NAMM) is seeking a seasoned Digital Marketing Specialist to spearhead its digital marketing efforts. Reporting directly to the Director of Marketing, this role requires a highly skilled professional with expertise in digital marketing channels, lifecycle marketing, and strategic user journey mapping.

Key Responsibilities
  • Develop and execute comprehensive digital marketing strategies across key platforms, including Meta, Google, Instagram, LinkedIn, and PPC campaigns.
  • Design and implement segmented, targeted lifecycle marketing campaigns to support customer acquisition, engagement, retention, and re-engagement across NAMM's diverse music products communities.
  • Utilize Salesforce Marketing Cloud to create and manage email marketing campaigns, automation, and multi-stage lifecycle journeys, optimizing touchpoints for both engagement and long-term customer loyalty.
  • Analyze digital campaign performance and provide regular reports and insights to the Director of Marketing with actionable recommendations for optimizing lifecycle stages.
  • Collaborate cross-functionally with NAMM teams to align digital marketing strategies with broader organizational objectives, including user retention and customer journey enhancements.
Requirements
  • Minimum 5 years of experience in digital marketing, specifically with Meta, Google, PPC, Instagram, and LinkedIn.
  • Proven expertise in lifecycle marketing and experience managing customer journeys across various digital touchpoints.
  • Proficiency in Salesforce Marketing Cloud, including email marketing, lifecycle automation, and user journey mapping.
  • Strong understanding of segmented marketing and lifecycle strategy for diverse music product communities.
About NAMM

NAMM is the not-for-profit association with a mission to strengthen the $19.5 billion music products industry. With a global workforce of over 475,000 employees, NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music and advance active participation in music-making across the lifespan.

Salary

The estimated salary for this position is $85,000 - $95,000 per year, depending on experience and qualifications.



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