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Marketing Manager

1 month ago

Irvine, United States Robert Half Full time
Job DescriptionJob Description

The Marketing Manager (US Market Focus) will oversee brand reputation and customer engagement by analyzing feedback, understanding customer needs, and executing strategic campaigns to position the company as a market leader. The ideal candidate will work closely with market research firms, media agencies, and influencers to enhance brand credibility, drive customer acquisition, and strengthen the company’s competitive advantage in the US.


Key Responsibilities:

Brand Reputation Management: Monitor and address customer feedback, ensuring timely resolution of complaints and fostering positive reviews.

Campaign Strategy & Execution: Launch customer-centric campaigns, focusing on positioning the company as the preferred service provider.

Channel Research: Collaborate with advertising agencies for media planning, buying, and identifying innovative communication channels such as influencers to enhance brand presence.

Inbound Marketing: Implement SEO, content marketing, email campaigns, and social media advertising to attract and nurture prospects.

Outbound Marketing: Execute strategies like cold outreach, account-based marketing, event marketing, and PPC campaigns for targeted engagement.

Market Research: Work independently or with research firms to analyze the debt relief industry and provide actionable insights.

Data-Driven Marketing: Measure and optimize campaign performance through A/B testing and analytics, using tools such as CRM systems, marketing automation platforms, and lead databases.

Strategic Partnerships: Identify and cultivate marketing and communication partnerships to strengthen brand visibility.


Essential Functions

  • Manage and evaluate marketing campaigns to meet objectives and deliver measurable results.
  • Develop and implement strategies to enhance brand awareness and lead generation.
  • Coordinate with external marketing and advertising agencies to ensure successful campaign execution.
  • Oversee US-focused social media content, communication plans, and public relations efforts.
  • Leverage market research insights to drive strategic decision-making.

Tools & Resources

  • CRM platforms (e.g., Salesforce, Forth, DPP).
  • Marketing automation tools (e.g., HubSpot).
  • Analytics and reporting tools for campaign optimization.

This is a highly strategic role that combines data-driven decision-making with creativity to deliver impactful marketing initiatives in the US market.

  • Bachelor’s degree in marketing or a related field.
  • 7-10 years of experience in a marketing role, with a focus on data-driven campaigns.
  • Proven ability to present marketing analytics and insights to stakeholders.
  • Experience collaborating with global teams.
  • Expertise in online marketing, including SEO, social media, and content marketing.
  • Familiarity with consumer borrowing, credit, and collections is a plus.
  • Strong strategic thinking, problem-solving, and decision-making skills.
  • Proficiency with CRM systems, marketing automation platforms, and data analysis tools.
  • Exceptional organizational skills, attention to detail, and multitasking ability.