Marketing Programs Manager | Construction

2 weeks ago

Irvine, United States Brightpath Associates LLC Full time

Position Overview

The Marketing Programs Manager, Construction position is a dynamic and diverse role to help us, in driving brand awareness and customer growth across construction industry segments. The ideal candidate will have strong and varied marketing skills and experience. The candidate will have strong initiative to understand the industry, customer needs, and how construction technology solutions help. The candidate will work closely with the Sr. Director of Marketing, Business Unit Director, and other stakeholders to execute marketing plans and support other strategic company initiatives. The individual we are seeking should reinforce and mesh with our core values: honesty and integrity, commitment to excellent service, accountability, trust and mutual respect.

The position is hybrid, based in Irvine, CA, at the company’s headquarters.

Qualifications

• Bachelor’s degree.

• 4+ years of professional work experience in marketing.

• Experience working in design software such as Adobe Creative Suite and Canva.

• Experience working with CRM and marketing automation platforms, Hubspot and NetSuite specifically, is a plus.

• Proficiency in MS Office suite.

• Experience in working in the architecture, engineering, and construction (AEC) industry is a plus.

• Experience in working in the software industry is a plus.

• Excellent written, oral, interpersonal communication, and presentation skills with the ability to be persuasive.

• Ability to work and collaborate cross-functionally and with external vendors.

• Candidates must be analytical, curious, creative, results-and-detailed oriented.

• Self-starter who can solve problems with minimal supervision.

• Thrives in a fast-paced, highly productive, and collaborative environment.

• Strong organizational skills.

• Ability to learn quickly with a result-driven mentality.

• Aptitude for technology and the ability to connect and translate concepts.

• Familiarity with Grammarly AI, ChatGPT, and other AI tools is a plus.

• Flexibility to travel 10%.

Specific responsibilities include:

Sales and Business Unit Support:

• Collaborate and support Sales and Business Unit leadership on quarterly and annual goals and commitments.

• Communicate marketing efforts and plans through meetings and other communication channels.

• Plan and attend tradeshows and other events.

• Support individual Sales Representatives with materials, messaging, and prospecting.

Marketing Plans:

• Develop strategic market plans for each quarter supporting Business Units, Product Lines, and company goals and objectives.

• Achieve, measure, and report ROI.

Industry and Thought Leadership Content and Campaign Development:

• Demonstrate intimate understanding of the construction industry to identify demands for products and services.

• Develop sales and marketing collaterals, including webinars, whitepapers, articles, blogs, presentations, datasheets, web content, and other related materials.

• Research and present industry trends, news, competitive information.

• Create email and social media campaigns.

• Develop messaging based on personas and construction disciplines.

• Work with 3rd party vendors on content and campaigns.

• Cultivate relationships with construction customers recommended by Customer Success or sales representatives.

• Look for opportunities to position the company as a thought leader through editorial and speaker engagements.

• Work cross-functionally with internal departments, including Sales, Professional Services, and external partners, such as manufacturing partners, creative agency, and marketing vendors.

• Other duties as needed.

Company Culture & Core Values Culture

• Open and consistent communication at all levels

• Fun atmosphere: Happy employees are productive employees

• Lead by example

• Respect for people and process

• One team: Whether we succeed, or we fail, we do so together

• Creativity and “outside the box” thinking is highly encouraged

Core Values

• Honesty & Integrity: Words and actions in complete alignment

• Commitment to Excellent Service: Providing quality work and follow-through

• Accountability: Responsible to our coworkers, our customers and ourselves

• Trust and Mutual Respect: The foundation for win-win relationships

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