Channel Marketing Manager

2 weeks ago

Irvine, United States TCL North America Full time

We're seeking a strategic Channel Marketing Manager to drive the growth of TCL’s business with key retail partners, primarily Amazon and Costco. This role is pivotal in aligning cross-functional teams to accelerate growth and achieve ambitious sales goals. You’ll be responsible for managing complex marketing initiatives, nurturing key relationships, and leveraging data-driven insights to optimize performance.


We’re looking for a creative problem-solver who is passionate about consumer technology and ready to make a significant impact.


Responsibilities

  • Responsible for strategizing, implementing, and optimizing consumer-first Digital/Channel marketing programs across the digital landscape to increase business impact
  • Become a knowledgeable partner on key retailer advertising solutions
  • Develop and maintain strong working relationships with the internal cross-functional team and external retailers, collaborating with stakeholders to identify new opportunities, develop strategies, and design programs measured against goals and objectives
  • Set up and manage the strategy and execution of category marketing campaigns, including digital merchandising, creative production, QA, media planning, deployment, testing, and reporting
  • Work with cross-functional teams to drive incremental revenue
  • Remain current and informed on industry trends, new offerings, and interactive technologies to drive the business forward
  • Champions positive working relationships with cross-functional stakeholders and with third-party vendors and service providers
  • Develop annual brand and media strategies for growth based on overall advertiser goals/objectives
  • Evaluate KPIs and optimize campaign performance using a data driven approach
  • Perform in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term business strategy



Qualifications

  • 3- 5 years of experience in the digital space, supporting or leading marketing initiatives or channel programs (web management, e-commerce, email marketing, SEM/SEO, and social media)
  • Working knowledge of digital marketing technology and infrastructure, demonstrated experience supporting cross-functional teams to ensure timelines are met, and goals are achieved
  • Proven communication and interpersonal skills to inform, influence, negotiate, mediate, and guide work through a large, cross-functional organization
  • Demonstrated strategic, critical thinking, and organizational skills to distill complex problems into clear solutions, identify dependencies, and drive results
  • Experience managing operational best practices, lean processes, and tools in a growing organization
  • Experience with retailers and content syndication partners is a plus, including but not limited to Vendor Central, Amazon Marketing Services (AMS), PDM, Item 360, Sellpoints, Syndigo, etc.
  • Project management skills required, including proven ability to work with cross-functional project teams, resulting in successful new launches and robust content
  • Excellent verbal and written communicator

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