Brand & Product Marketing Manager, Associate

6 days ago

Irvine, United States PRISMATIK DENTALCRAFT, INC. Full time

Prismatik Dentalcraft is a division of Glidewell Dental


Essential Functions:

  • Assists with developing and effectively executing marketing campaigns, such as market research, promotions, marketing collateral.
  • Assists Brand & Product Managers in the planning and execution of product launches.
  • Supports the development, maintenance and implementation of brand marketing plan and quarterly brand calendar.
  • Launches successful campaigns across various channels, including print, direct mail, email, social media, and relevant digital platforms.
  • Coordinates with internal teams to ensure timely execution of marketing activities.
  • Monitors campaign performance and provides regular updates to team members.
  • Processes minimal change requests (coupon code, expiration dates, job numbers, headers).
  • Updates landing pages, annual coupon codes.
  • Refreshes old collateral with new assets/messaging.
  • Updates assets across all channels (website, social media).
  • Notifies Customer Service team about active campaign updates (fee schedules, RXs).
  • Confirms product pricing and special packages with Finance.
  • Collaborates with team on packaging design.
  • Gathers samples, finalizes design with the creative team, and ensures packaging suitability with Shipping.
  • Collaborates with Marketing colleagues to plan, create and manage marketing content for various channels, including digital assets, print materials, social media, email marketing, and the company website.
  • Assists in the development and refinement of the brand story; ensures brand consistency in every piece of marketing collateral.
  • Ensures content aligns with brand guidelines and messaging.
  • Implements approved concepts for future campaigns (collateral creation from approved stories).
  • Produces video and photo assets.
  • Books and schedules makeup artists and talent (models).
  • Communicates vision for the shoot with vendors, talent, and the marketing team (video, copy, design).
  • Obtains testimonial approvals and consent forms.
  • Manages administrative duties such as organizing promotional events, coordinating with cross-functional teams, and creating reports on marketing metrics.
  • Collaborates with cross functional teams to brainstorm new marketing programs and customer facing communication and strategy.
  • Supports data collection of analytics for reports on marketing campaign performance and effectiveness.
  • Assists in the preparation and routing and review of documentation for product development activities.
  • Performs other related duties and projects as business needs require at direction of management.

Education and Experience:

  • Bachelor’s degree in Marketing or related field, required.
  • Minimum one (1) year of related experience.
  • Prior experience in a medical device, healthcare, or dental industry preferred.

Pay Range: $26.00-$32.00/hr

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