Marketing Manager

15 hours ago


WinstonSalem, United States Robert Half Full time
Job DescriptionJob Description

Robert Half Marketing & Creative is looking for a marketing manager for one of our clients in Winston Salem, NC.


Job Summary:

We are seeking an experienced Marketing Manager with extensive knowledge of Marketo to lead our digital marketing efforts. The ideal candidate will be responsible for developing and executing marketing strategies that drive engagement, lead generation, and customer retention. This role will require expertise in Marketo for email marketing, automation, and analytics to optimize campaigns and track performance.

Key Responsibilities:

  • Develop, execute, and manage multi-channel marketing campaigns to support business goals and drive lead generation.
  • Utilize Marketo to build, manage, and optimize email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
  • Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive messaging and alignment with company objectives.
  • Create and implement marketing automation workflows to nurture leads and convert them into qualified prospects.
  • Analyze campaign performance using Marketo and other analytics tools to generate insights and recommendations for continuous improvement.
  • Manage the creation of marketing collateral, content, and promotional materials to support campaigns.
  • Stay up-to-date with digital marketing trends, tools, and best practices to drive innovation and efficiency.
  • Lead and mentor junior marketing team members, fostering a culture of learning and performance.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in a marketing role, with at least 2 years of hands-on experience using Marketo.
  • Proficiency in Marketo for email campaign management, automation, and lead scoring.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with CRM platforms (Salesforce preferred) and integrating Marketo with CRM systems.
  • Excellent communication, project management, and organizational skills.
  • Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Knowledge of SEO, SEM, PPC, and other digital marketing channels is a plus.




  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Product Marketing ManagerJoin Liberty Hardware Mfg. Corp. as a Product Marketing Manager and take on a key role in driving the success of our product lines. As a champion for our products, you will lead the development and execution of the annual plan, utilizing market requirements and consumer insights to establish the scope of our product...


  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Product Marketing ManagerLiberty Hardware Mfg. Corp. is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive sales and revenue growth for our product lines.Key Responsibilities:Develop and execute annual...


  • Winston-Salem, North Carolina, United States ThinkTank Full time

    Unlock Your Potential as a Direct Market ManagerThinkTank Telecom, LLC is seeking a results-driven Direct Market Manager to spearhead our expansion efforts in North Carolina - Winston-Salem. As a key member of our team, you will be responsible for driving sales growth, managing inventory, and leading a team of enrollment specialists.Key...


  • Winston-Salem, North Carolina, United States InsideHigherEd Full time

    Job Summary:We are seeking a highly skilled Market Development Manager to join our team at InsideHigherEd. The successful candidate will be responsible for driving membership growth and development in the Triangle and Eastern Carolina regions.Key Responsibilities:Develop and implement strategic plans to drive membership growth and retention in the assigned...


  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Digital Marketing Manager - TOFAs a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.Key Responsibilities:Develop and implement TOF digital advertising strategies in...


  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Digital Marketing Manager - TOFAs a Digital Marketing Manager - Top of Funnel (TOF), you will be responsible for driving the company's digital marketing strategy and initiatives to reach new audiences and expand our brand's footprint across diverse product categories.Key Responsibilities:Develop and implement TOF digital advertising strategies in...


  • Winston-Salem, North Carolina, United States InsideHigherEd Full time

    Job Summary:We are seeking a highly skilled and experienced Market Development Manager to lead our Triangle and Eastern Carolina regions. As a key member of our team, you will be responsible for driving membership growth, retention, and engagement in these areas.Key Responsibilities:Prospective Member Management:Develop and execute strategies to identify,...

  • Senior Manager HRBP

    4 weeks ago


    Winston-Salem, United States The British American Tobacco Group Full time

    Reynolds American is evolving at pace - truly like no other organization. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey! WE ARE LOOKING FOR A SENIOR MANAGER HRBP - MARKETING (EMPLOYEE RELATIONS) SENIORITY LEVEL: Mid-senior level FUNCTION: Human...

  • Marketing Director

    4 days ago


    Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Marketing ManagerThe Marketing Manager is a key player in driving business growth through innovative marketing strategies and product development. This role requires a strong understanding of market trends, consumer behavior, and the ability to translate insights into winning concepts.The ideal candidate will have a proven track record of seeking...

  • Marketing Coordinator

    3 weeks ago


    Winston-Salem, United States Masco Full time

    Job Scope: Responsible for marketing data management, content integrity and daily support of the Customer and Marketing Managers, including New Item Set Ups (STEP), Art Shop Hub requests, Customer Specific Set Ups and other general marketing team support.Key Responsibilities:Marketing Data Management Coordinate with appropriate stakeholders to collect...

  • Marketing Coordinator

    4 weeks ago


    Winston-Salem, United States Masco Full time

    Job Scope: Responsible for marketing data management, content integrity and daily support of the Customer and Marketing Managers, including New Item Set Ups (STEP), Art Shop Hub requests, Customer Specific Set Ups and other general marketing team support.Key Responsibilities:Marketing Data Management Coordinate with appropriate stakeholders to collect...

  • Marketing Coordinator

    3 weeks ago


    Winston-Salem, United States Masco Full time

    Job Scope: Responsible for marketing data management, content integrity and daily support of the Customer and Marketing Managers, including New Item Set Ups (STEP), Art Shop Hub requests, Customer Specific Set Ups and other general marketing team support. Key Responsibilities: Marketing Data Management Coordinate with appropriate stakeholders to collect...


  • Winston-Salem, North Carolina, United States ASM Global Full time

    Marketing Assistant Job DescriptionASM Global is seeking a part-time Marketing Assistant to support the marketing department in daily administrative tasks, prepare and distribute event information, and create engaging content for social media.Key Responsibilities:Support the marketing department in daily administrative tasksPrepare and distribute event...

  • Marketing Coordinator

    2 weeks ago


    Winston-Salem, United States Linville Team Partners Full time

    JOB TITLE: Marketing Coordinator | REPORTS TO: Senior Marketing Manager | STATUS: Full-time salary positionDedication, entrepreneurship and creativity define Linville Team Partners, a commercial real estate brokerage firm serving the Piedmont Triad and surrounding regions. At LTP, we pride ourselves on the fun-loving, innovation-seeking,...

  • Marketing Coordinator

    4 weeks ago


    Winston-Salem, United States Masco Full time

    Job Scope: Responsible for marketing data management, content integrity and daily support of the Customer and Marketing Managers, including New Item Set Ups (STEP), Art Shop Hub requests, Customer Specific Set Ups and other general marketing team support. Key Responsibilities: Marketing Data Management Coordinate with appropriate stakeholders to collect...


  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Marketing CoordinatorLiberty Hardware Mfg. Corp. is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for managing marketing data, ensuring data integrity, and providing daily support to the Customer and Marketing Managers.Key Responsibilities:Manage marketing data, including data...


  • Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Marketing CoordinatorLiberty Hardware Mfg. Corp. is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for managing marketing data, ensuring content integrity, and providing daily support to the Customer and Marketing Managers.Key Responsibilities:Marketing Data Management: Collect...


  • Winston-Salem, United States Piedmont Advantage Credit Union Full time

    The Marketing Communications Specialist is responsible for executing comprehensive communications and public relations strategies to connect with our members and teammates. This role ensures Marketing is advancing PACU's story and delivering relevant information and services with clear and consistent messaging across all channels to empower both members and...


  • Winston-Salem, United States Piedmont Advantage Credit Union Full time

    Job DescriptionJob DescriptionThe Marketing Communications Specialist is responsible for executing comprehensive communications and public relations strategies to connect with our members and teammates. This role ensures Marketing is advancing PACU's story and delivering relevant information and services with clear and consistent messaging across all...


  • Winston-Salem, United States Nationwide Marketing Group LLC Full time $100,000

    Job DescriptionJob DescriptionAbout Us:Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding, electronics, specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive on their own terms. With more than 5,000 members operating some 14,000 storefronts,...