Search Engine Optimization Analyst
2 weeks ago
We are seeking a highly skilled Search Engine Optimization Analyst to join our team at Red Ventures. As an SEO Analyst, you will play a critical role in developing and implementing our SEO strategy, driving brand visibility, and improving organic search rankings.
Key Responsibilities- Analyze and report on organic search landscapes to identify opportunities that drive valuable traffic and bottom-line value for the business.
- Focus on improving brand visibility through organic rankings, driving full funnel visibility via traffic volume, and conversions that impact the bottom-line P&L.
- Keep our site and pages technically optimized for mobile users and search performance, including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.
- Leverage proprietary in-house marketing tools while applying analytical thinking to large data sets to inform strategic decisions.
- Own financial performance reports and presentations with senior leadership.
- Ideate and own custom solutions end-to-end, building, testing, and innovating leveraging analytical thinking and strong statistical methodologies to optimize end results.
- Collaborate with world-class Editorial, UX, and creative teams to implement Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy.
- Drive an innovative content strategy working to diversify our content offering to build authority and help users at all stages of their financial life cycle.
- At least 1 year of experience in SEO as a self-starting, curious, proven performer.
- Passionate about innovating in organic search, don't accept theories at face value, and enjoy testing to prove effectiveness of tactics.
- Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills.
- Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data.
- Comfortable working with business leaders in forecasting, competitive analysis, and business modeling.
- Frequent reader of SEO journals and newsletters. Stays close to industry trends.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental, and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan, and a paid parental leave program.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other basis protected by law.
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