Senior Business Analyst

4 hours ago

Charlotte, North Carolina, United States Red Ventures Full time
Senior Analyst, Strategy

Red Ventures is seeking an experienced Senior Analyst to join our Client Services division. As a key member of our team, you will work closely with business leaders to drive the operations of one of our brands through iterative experience optimization, deep diving into visitor behavior and performance, and driving the creation of new features and tools that enhance the customer experience and drive additional revenue.

Key Responsibilities:
  • Develop and implement testing initiatives and product features to drive business growth.
  • Analyze performance against core KPIs that align with broader business goals.
  • Synthesize data into actionable insights to optimize existing experiences or create new experiences that align with broader business goals.
  • Manage the development of user-centric features & flows to help streamline the customer experience and drive additional value to the business.
  • Operate as an owner of the site, using data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the site.
  • Work directly with Engineers and Creative teams to define features and create a site experience roadmap to bring your ideas to life.
  • Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders.
Requirements:
  • 3+ years of experience as a Digital Operations Analyst, Product Analyst, or Business analyst with hands-on data analysis experience to pull strategic insights.
  • Proficient in SQL, BigQuery, or DataGrip (preferred); can weave together data from multiple relational databases.
  • Ability to operate and execute with a high degree of autonomy.
  • Demonstrated ability to synthesize data into actionable insights and communicate recommendations to leadership.
  • Proficient with Google Analytics, Adobe analytics or another segmentation platform; can segment data and analyze performance based on meaningful differences between user groups.
  • Experience with Media Optimization and multi-channel marketing campaigns.
  • Strong level of accountability and ability to communicate across functional teams to drive priorities, anticipate pitfalls, and raise issues before they become project blockers.
  • Strong bias towards action by demonstrating initiative to move projects forward independently, asking questions as the need arises and leveraging resources available.
  • Excellent organizational and communication skills.
  • Passionate about understanding customer behavior and improving the quality of interactions.
What We Offer:
  • Competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
  • A dynamic and inclusive work environment that values diversity, equity, and inclusion.
  • Opportunities for professional growth and development through training, mentorship, and career advancement.

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