Paid Search Analyst

23 hours ago


Charlotte, North Carolina, United States Townsquare Ignite Full time
Job Description

About Townsquare Ignite

Townsquare Ignite is a leading provider of digital media solutions, helping businesses reach their target audience through a combination of programmatic advertising, search engine marketing, and more.

Job Summary

We are seeking a highly skilled Paid Search Analyst to join our team. The successful candidate will be responsible for managing and optimizing digital ad campaigns across multiple platforms, including Facebook, Instagram, AdWords, and Matchcraft.

Key Responsibilities

  • Responsible for keyword/audience research, campaign set-up, and trafficking of creative
  • Owns day-to-day campaign launches on paid search and social platforms
  • In charge of pacing documents, updating, and sending out daily reports
  • Manage day-to-day trafficking of digital ad campaigns across multiple platforms
  • Know and follow the business rules per platform
  • Creative testing and troubleshooting
  • Pixel building and troubleshooting
  • Proactively alert Account Management of any inconsistencies or issues with each campaign
  • Assist the Media Buying team in implementing campaign optimizations

Requirements

  • Bachelor's degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
  • At least 6 months experience in the digital media industry preferred
  • Experience working within Facebook or Google is preferred but not a requirement
  • Superior time management and organizational skills as well as the capacity to manage multiple projects with tight deadlines
  • Understanding of the digital media industry
  • Above-average problem-solving skills and troubleshooting
  • Excellent interpersonal and communication skills
  • Self-motivated with the ability to work in both a team environment and independently
  • Must be proficient, intermediate level, with Excel, PowerPoint, Word

Benefits

  • Competitive base plus bonus plan
  • 3 Weeks PTO
  • 9 Paid Holidays (Two personal/floating Holidays)
  • Health, Dental, Vision
  • 401(K)
  • Company provided laptop
  • Continuous training opportunities
  • Fully remote opportunity
  • Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within


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