Marketing and Sales Director

4 weeks ago

New York, New York, United States ARTECHOUSE Full time
Job Title: Marketing and Sales Manager/Sr. Manager

We are seeking a highly skilled and experienced Marketing and Sales Manager/Sr. Manager to join our team at ARTECHOUSE NYC. As a key member of our organization, you will be responsible for driving revenue growth, developing and implementing innovative marketing strategies, and leading sales efforts to achieve business objectives.

Key Responsibilities:
  • Revenue Growth Strategies: Develop and execute strategies to drive revenue growth, including dynamic pricing models, upselling opportunities, and exploring new revenue streams.
  • Sales Performance Metrics: Establish and track key performance indicators (KPIs) related to sales and revenue, analyzing performance metrics to adjust strategies and meet revenue targets.
  • Market Expansion: Identify and capitalize on opportunities for market expansion, targeting new customer segments and geographic areas, and developing strategies to effectively penetrate these markets.
  • Strategic Partnerships: Formulate and implement strategies for building high-value partnerships and collaborations with local businesses and organizations, exploring co-marketing opportunities and cross-promotional activities to drive revenue.
  • Sales Funnel Optimization: Analyze and optimize the sales funnel to improve conversion rates and maximize revenue, implementing strategies to enhance customer acquisition efficiency and increase lifetime value.
  • Product and Service Diversification: Assess and recommend new products or services that align with market demand and enhance revenue potential, overseeing the launch and marketing of these new offerings.
  • Event and Group Sales Strategy: Develop and execute targeted strategies to maximize revenue from group sales and private events, creating tailored packages and promotions to attract large groups and private functions.
  • Competitor Analysis: Conduct ongoing competitor analysis to identify revenue opportunities and respond to competitive threats, adjusting pricing and promotional strategies based on market insights.
  • Local Promotions: Design and implement local promotions to boost sales across tickets, bar, merchandise, and other revenue streams.
  • Collaboration with Digital Team: Work closely with the Digital team to optimize the venue's presence on digital platforms and effectively engage target audiences.
  • Non-Digital Advertising: Lead local non-digital advertising initiatives to drive ticket sales.
  • Visitor Experience Coordination: Partner with the Visitor Experience team to develop on-site marketing programs that enhance the guest experience and foster positive word-of-mouth, monitoring and improving online reviews in collaboration with the Visitor Experience team.
  • PR and Media Relations: Assist in media relations, including fielding press inquiries, coordinating interviews and photographers/film crew visits, working with the local PR agency on media coverage and media events to boost public visibility, building and maintaining strong personal relationships with local media, influencers, and industry professionals.
  • On-Site Presence: Be present at the ARTECHOUSE venue for various events such as press interviews and openings, representing ARTECHOUSE with cultural partners and citywide organizations, and traveling locally as needed for meetings and networking.
  • Other Duties: Perform additional tasks as needed to ensure the smooth operation and success of the organization.
Requirements:
  • Bachelor's Degree
  • 4+ years of marketing experience in a ticket sales-driven property or luxury hospitality sector (e.g., tourism attraction, entertainment property, hotel, or related agency)
  • Proven track record in revenue optimization and business development, including experience with dynamic pricing, strategic partnerships, and market expansion
  • Experience with group sales or private event sales is a strong plus
  • Ability to work flexible hours, including evenings and weekends as might be required by the demands of the role
Qualifications & Skills:
  • Entrepreneurial spirit with a strong drive to exceed goals
  • Excellent verbal and written communication skills for relationship building and representing the company
  • Advanced sales and negotiation skills, with a demonstrated ability to close high-value deals and partnerships
  • Strong analytical abilities with experience in leveraging data for decision-making, familiarity with CRM systems and sales analytics tools is a plus
  • Strategic thinker with a focus on long-term revenue growth and business development
  • Exceptional organizational and time management skills with a proactive approach
  • Ability to collaborate effectively within a team environment
  • Knowledge of the tourism, attraction, and entertainment industry, with specific expertise in the local market
  • Experience in detailed budget management
  • Proficiency in Google Drive and Slack is a plus
Compensation:

$75-110k base salary + performance incentives. Exact compensation may vary based on skills, experience, and location.

Who We Are:

At ARTECHOUSE, we are a passionate team of creatives and innovators who dare to dream big. Driven by ambition and dedication, we value not only bold ideas but effective execution. We create, produce, and showcase groundbreaking immersive experiences and exhibitions across our locations in Washington, D.C., New York City, Miami Beach, and Houston, as well as globally.

We are committed to pushing the boundaries of creative innovation every day, while empowering, educating, and inspiring our audiences. By collaborating with some of the world's most visionary artists, we bring large-scale, experiential, and immersive installations to a global audience.

Join us in redefining the art experience and discover more about our core values at www.artechouse.com

We Offer:
  • Flexible PTO so you can take the time you need
  • Competitive health, dental, and vision insurance for employees and their dependents
  • Creative and passionate co-workers
We Value:

Diversity, inclusivity, and hard work. We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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