Social Media Content Specialist

1 week ago


Irving, Texas, United States Yoh, A Day & Zimmermann Company Full time

Digital & Social Media Content Creator

Contract Position

Location: Hybrid

We are looking for a talented individual to fill the role of Digital & Social Media Content Creator. This position focuses on producing captivating content across various digital and social media platforms, with a strong emphasis on design and video production. You will oversee social media accounts and develop strategic initiatives aimed at boosting brand visibility and engagement, enhancing brand recognition, and driving traffic to the company’s online presence.

KEY RESPONSIBILITIES:

  • Content Development: Create innovative and engaging content, including graphics, videos, and written posts, customized for each platform's audience. Adapt and modify content to meet the unique requirements of each platform while ensuring brand consistency.
  • Social Media Oversight: Manage and enhance our social media presence across platforms, ensuring cohesive brand messaging and tone. Develop content schedules, post strategically, and engage with the audience to cultivate community interaction.
  • Digital Strategy Implementation: Formulate and execute digital strategies to elevate brand visibility, increase website traffic, and improve engagement metrics across all digital channels.
  • Performance Analysis: Analyze social media and digital performance metrics to track effectiveness, identify trends, and optimize content and campaigns for maximum reach. Utilize data-driven insights to refine strategies and enhance content performance.
  • Design Expertise: Leverage strong design capabilities to produce visually appealing graphics, reels, and multimedia content that resonate with the target audience and adhere to brand guidelines.
  • Collaborative Content Management: Work closely with web and graphic designers, writing teams, and external partners to ensure timely content publication across social media and digital platforms.

QUALIFICATIONS:

  • Bachelor's degree in Visual Arts, Design, Advertising, Communications, Marketing, or a related field.
  • Demonstrated experience in social media management, content creation, and strategic development.
  • Proven skills in design, photo editing, video production, and infographic creation.
  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Familiarity with email marketing tools and best practices.
  • Excellent communication skills and meticulous attention to detail.
  • Ability to manage multiple tasks, prioritize effectively, and work with precision in a dynamic environment.
  • Experience with Microsoft 365 suite, including PowerPoint.

#adobe #socialmedia #email



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