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Social Media and Digital Content Specialist

2 months ago

Irving, Texas, United States Yoh, A Day & Zimmermann Company Full time

Digital & Social Media Content Creator

Contract Position

Location: Hybrid

We are looking for an innovative individual to fill the role of Digital & Social Media Content Creator. This position involves developing captivating content across diverse digital and social media platforms, with a strong focus on design and video production. The role includes managing social media accounts and formulating strategic initiatives to boost brand recognition and engagement, ultimately driving traffic to the company’s online presence.

KEY RESPONSIBILITIES:

  • Content Development: Create and adapt engaging content, including visuals, videos, and written materials, customized for each platform's audience. Ensure that all content aligns with brand standards while catering to the unique characteristics of each platform.
  • Social Media Oversight: Oversee and enhance our social media footprint across platforms, ensuring cohesive brand messaging. Plan content schedules, engage with followers, and cultivate community interaction.
  • Digital Strategy Implementation: Execute digital strategies and devise content plans aimed at amplifying brand visibility and improving engagement metrics across all digital channels.
  • Performance Analysis: Track and analyze social media and digital performance metrics to identify trends and optimize content and campaigns for enhanced effectiveness. Use data insights to refine strategies and improve digital content impact.
  • Design Proficiency: Leverage strong design capabilities to produce visually striking graphics, videos, and multimedia content that resonate with target audiences and adhere to brand guidelines.
  • Collaborative Content Management: Work alongside web and graphic designers, writing teams, and external partners to ensure timely content publication across social media and digital platforms.
  • Email Marketing Coordination: Manage email marketing initiatives, collaborating with writing teams and business units to ensure alignment with overarching digital strategies and objectives.

QUALIFICATIONS:

  • Bachelor's degree in Visual Arts, Design, Advertising, Communications, Marketing, or a related field.
  • Demonstrated experience in social media management, content creation, and strategic development.
  • Proficient in design, photo editing, video production, and infographic creation, along with other graphic design elements.
  • Familiarity with graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Knowledge of email marketing platforms and best practices.
  • Exceptional communication skills and meticulous attention to detail.
  • Adept at multitasking, prioritizing tasks, and working effectively in a fast-paced environment.
  • Experience with Microsoft 365 suite, including PowerPoint.

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