Senior Brand Manager

20 hours ago


Bridgewater NJ USA, United States Bausch + Lomb Full time
Job Title: Senior Brand Manager - Digital Platform Solutions

Bausch + Lomb, a leading global eye health company, is seeking a Senior Brand Manager - Digital Platform Solutions to lead the development and execution of our e-commerce marketplaces and digital platforms for our Contact Lens business in the US.

Responsibilities:
  • Develop and execute a comprehensive marketing strategy for our e-commerce marketplaces and digital platforms, including market research, competitor analysis, and customer insights.
  • Lead cross-functional teams to ensure alignment and growth of relationships with key stakeholders, including sales, marketing, and product development teams.
  • Monitor and track key metrics to measure progress and adjust the plan as needed to deliver results.
  • Develop and manage project plans, scope, and prioritization of roadmaps, and communicate milestones and progress to stakeholders.
  • Partner with field sales and national account sales teams to support customer-specific business plans and optimize ROI.
  • Explore and deliver new and enhanced e-commerce business models and platforms through key partnerships with retailers, vendors, and cross-functional partners to grow Bausch + Lomb Contact Lens brands sales and online presence.
  • Negotiate with vendors to optimize partnerships and drive business growth.
Qualifications:
  • Undergraduate degree in Business, Marketing, or related field.
  • Minimum of 5 years of experience in direct customer sales within contact lens/medical device/consumer or marketing, with a focus on e-commerce and platform experience.
  • Cross-functional experience, including sales and technology, is a plus.
  • Proven track record of negotiating successfully and resolving challenges arising from everyday business situations and competing needs across dotted line reporting relationships.
  • Strong digital literacy, including web applications, MS Office, and sales database applications.
What We Offer:

Bausch + Lomb offers a comprehensive portfolio of products and services, a significant global research, development, manufacturing, and commercial footprint, and a presence in approximately 100 countries. We have a long history of innovation and a commitment to advancing eye health.

We are an equal opportunity employer and welcome applications from diverse candidates. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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