Senior Brand Manager

2 days ago


Greensboro NC USA, United States ITG Brands Full time
About the Role

We are seeking a highly skilled Senior Brand Manager to join our team at ITG Brands. As a key member of our marketing team, you will be responsible for driving the development and execution of dynamic and creative brand marketing programs to achieve corporate volume and brand contribution objectives.

Key Responsibilities
  • Develop and execute comprehensive brand marketing strategies to drive business growth and achieve brand objectives.
  • Collaborate with cross-functional teams to develop and implement marketing plans, campaigns, and initiatives to drive brand awareness and sales.
  • Lead the development of creative briefs, brand positioning, and messaging to ensure consistency across all marketing channels.
  • Manage and analyze market research and consumer insights to inform marketing strategies and optimize brand performance.
  • Work closely with the sales team to develop and execute sales strategies to drive business growth and achieve sales objectives.
  • Monitor and report on brand performance, sales, and market trends to inform marketing strategies and optimize brand performance.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 8+ years of experience in brand marketing, consumer marketing, or related field.
  • Advanced proficiency in Microsoft Office and Microsoft Teams.
  • Regulated products experience, such as tobacco, energy drinks, or consumer packaged goods.
  • Strong analytical and problem-solving skills, with the ability to think critically and strategically.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.


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