Senior Brand Manager

4 weeks ago


Miami FL USA, United States ExtendMyTeam Full time
Senior Brand Manager

We are seeking a seasoned Senior Brand Manager to spearhead the commercial and integrated marketing strategies for a new product line. This role requires a strategic thinker who can partner with cross-functional teams to deliver annual revenue, margin, and awareness goals.

Key Responsibilities:
  • Develop and execute go-to-market plans, monitoring performance and identifying opportunities for optimization to ensure budget delivery.
  • Define brand positioning, messaging strategy, and oversee creative development of advertising, communications, and commercial assets to support the new product line launch.
  • Collaborate with cross-functional teams to measure the impact of paid, owned, and earned activation on sales, applying learnings for future brand planning briefs.
  • Support the development of launch and quarterly briefs to cross-functional teams that define business priorities and executional plans for the brand.
  • Work with cross-functional teams to refine plans, SKU strategy, and maximize growth opportunities for the new product line.
Requirements:
  • Bachelor's Degree in Marketing, Business, Data Analytics, or similar focus.
  • 5+ years of experience in CPG Brand Management.
  • Experience leading agencies and a creative process, ideally for a product launch.
  • Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
  • Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business.
  • Excellent communicator and collaborator with strong written, verbal, and presentation skills.
  • In touch with cultural trends and emerging media formats.
  • Proficient in Microsoft Office Business Suite, including PowerPoint and Excel.
  • Ability to manage multiple projects at once, with strong organizational skills.

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