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Lead Marketing Strategist

2 months ago

Indianapolis, Indiana, United States The Prosper Group Full time
Job Overview

Company Overview:
The Prosper Group is a purpose-driven digital agency.

We are a globally recognized, award-winning full-service digital marketing firm specializing in online media strategy, advertising, and fundraising for Republican political candidates, conservative advocacy organizations, associations, and non-profits. Our approach combines engaging design, innovative technology, and continuous optimization to achieve measurable results for our clients.

Our "best-in-class" digital efforts have garnered recognition from esteemed organizations such as the American Association of Political Consultants and Campaigns and Elections. We collaborate with the ReachRight Network, a leading network of podcasts that amplifies conservative voices and policy perspectives, and Liberty Spenders, where we excel at connecting our clients with conservative and faith-based consumers, and now we extend these services to businesses like yours. Our partnerships include influential entities such as the Republican Governors Association, President Donald Trump, Vice President Mike Pence, Senator Ted Cruz, Georgia Governor Brian Kemp, the National Association of Manufacturers, Fox News, and many other candidates, associations, and organizations.

Company Culture:
The Prosper Group fosters a highly collaborative environment. Our core values include: We are Mountain Climbers; We Strive for Excellence; and We Leave Our Egos at the Door. We work together to ensure a positive experience for both employees and clients. We are committed to investing in personal and professional development. Our team is always prepared to deliver exceptional results.

Position Summary

The Prosper Group is in search of a Senior Marketing Director to spearhead marketing initiatives for Liberty Spenders, ReachRight Network, and The Prosper Group. This role will focus on building and generating sales funnels using HubSpot. The ideal candidate will thrive in a dynamic environment and possess robust marketing expertise, with a preference for experience in podcast marketing.

Key Responsibilities
  • Design and implement marketing strategies for Liberty Spenders, ReachRight Network, and The Prosper Group.
  • Construct and oversee sales funnels utilizing HubSpot to generate leads and enhance conversions.
  • Collaborate with sales teams to synchronize marketing efforts with sales objectives.
  • Craft compelling copy for email marketing, website, and podcast landing pages.
  • Create engaging social media content across various platforms.
  • Evaluate and report on the effectiveness of marketing campaigns and initiatives.
  • Provide team support at in-person events and trade shows.
  • Develop content and promotional materials to bolster marketing campaigns.
  • Stay informed on industry trends and best practices in digital marketing and podcast marketing.
  • Adapt swiftly to changing priorities and deadlines in a fast-paced environment.
Qualifications
  • A minimum of five years of experience in marketing.
  • Demonstrated experience in sales funnel development and lead generation using HubSpot.
  • Strong grasp of digital marketing strategies and tools.
  • Experience in podcast marketing is advantageous.
  • Exceptional written, verbal, and presentation skills.
  • Excellent time management skills with the ability to meet tight deadlines.
  • Ability to work collaboratively in a team-oriented setting.
  • Strong analytical skills and attention to detail.
Additional Information

This position offers remote work flexibility. Compensation will be based on experience and qualifications. The Prosper Group provides a competitive benefits package for full-time employees, including health, dental, and vision insurance, a 401(k) plan with company match, company-provided laptop, employee assistance program, parental leave, professional development support, and more. Non-disclosure and non-compete agreements may apply.

Application Requirements:
Please submit the following documents:
- Cover letter (optional)
- Resume
- List of references
- Salary requirement