Product Marketing Strategist
1 month ago
Milliman is a global consultancy providing actuarial consulting, retirement funding, and healthcare financing solutions. Our company's purpose is to empower data-driven decision-making in the healthcare industry.
Job SummaryThe Sr. Product Marketing Specialist will drive go-to-market strategy, collaborate with cross-functional teams, and develop innovative programs to drive demand for our portfolio of solutions sold to provider organizations.
Key Responsibilities- Define and manage the go-to-market strategy for the Value-Based Care Platform and related applications.
- Create compelling content for various marketing channels, including social media, email campaigns, and website copy.
- Collaborate with marketing, product management, and sales teams to align strategies with business goals.
- Work closely with demand and digital marketing to develop and execute campaigns that drive pipeline and revenue growth.
- Conduct ongoing market research to stay informed about industry trends and the competitive landscape.
- Assist in creating and updating buyer personas, messaging, and positioning that resonate with targeted audiences in the provider market.
- Understand and support our sales channels, train them on the problems we solve for our buyers and users, and develop internal tools and external collateral.
- Organize and participate in product launches and promotional events.
- Bachelor's degree in marketing, business, or a related field.
- Background in healthcare B2B marketing, preferably with experience in the provider industry or related fields.
- Experience with Word, Excel, PowerPoint, Monday, Semrush, Highspot, Salesforce, and Adobe Acrobat Professional.
- Pragmatic certified product marketer.
- Ability to travel periodically for work.
- Outstanding written and verbal communication abilities, including experience in content creation and presenting to large, senior audiences.
- Team player with excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
- Ability to explain complex topics in simple terms.
- Genuine empathy for the customer and a dedication to thoroughly understanding the challenges they face or encounter.
- Natural tendency to be curious, positive, and creative with a strong attention to detail.
Milliman offers competitive benefits, including medical, dental, and vision coverage, a 401(k) plan with matching program, and profit sharing contribution. We also offer employee assistance programs, a discretionary bonus program, paid time off, family building benefits, and a minimum of 8 paid holidays.
Milliman is an equal opportunity employer and welcomes applications from diverse candidates. The expected application deadline for this job is September 30, 2024.
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