Retirement Marketing Strategist
2 weeks ago
We are seeking a highly skilled and experienced Retirement Marketing Manager to join our team at National Financial Partners (NFP). As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue for our Retirement business line.
Key Responsibilities:- Develop and implement annual strategic plans and budgets for marketing initiatives
- Manage marketing scoping and project management, including working with the business line to assess goals and develop marketing plans
- Collaborate with internal marketing teams and stakeholders to execute on deliverables and projects
- Develop and execute cross-product campaigns, including cross-sell with existing clients and lead generation with prospects
- Manage marketing maintenance and evolution to new onboard capabilities as new expertise is added within the business
- Manage additional marketing support employees and potential growth of the team
- Bachelor's degree in Marketing or related field
- 5 years of marketing/communications experience
- Retirement industry knowledge
- Experience in marketing plan/strategy/timeline development
- Understanding of the sales/lead nurturing process and how marketing fits into that structure
- Familiarity/experience with a broad range of tools, including Salesforce, Pardot, and Marketing Library/Content Management System
NFP is proud to offer a competitive salary, PTO and paid holidays, 401(k) with match, exclusive discount programs, health and wellness programs, and more. Our people-first culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others.
NFP is an inclusive Equal Employment Opportunity employer.
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