Growth and Marketing Director
3 days ago
**Job Overview**
We are seeking a highly skilled Growth and Marketing Lead to join our team at 2070Health. This individual will be responsible for driving the growth of our behavioral health practices, focusing on new age modalities like Transcranial Magnetic Stimulation and Ketamine.
The ideal candidate will have a strong background in marketing and growth strategy within the USA healthcare industry, with a proven track record of developing and executing successful campaigns.
**Key Responsibilities**
- Develop and execute effective campaigns for both digital platforms and offline touch points
- Create strategies to boost the practice's reputation for TMS and Ketamine therapies, and drive patient acquisition
- Analyze patient insights and trends, conduct competitor analysis for other psychiatry providers offering novel therapies (like TMS, Ketamine) and understand best practices to build successful strategies
- Focus on building patient centric campaigns for psychiatry to ensure high quality leads that could convert for TMS and Ketamine
- Measure and report on the effectiveness of marketing campaigns by tracking KPIs like patient acquisition cost, cost per lead, wait time, CSAT, etc.
- Derive valuable analytical insights from platforms used by the providers for future campaign development and go-to-market strategies
- Create impactful collaterals to drive patient education in psychiatry clinics and manage content for other patient communication
- Experiment with various organic and paid acquisition channels best suited to drive psychiatry patient volumes
**Requirements**
- Minimum 6-7 years of experience in marketing, of which at least 4-5 years should be in the USA healthcare industry, ideally in behavioral health
- Experience with launching and growing practices is desirable
- Proven experience in creatively devising and leading across channels marketing campaigns that engage and educate patients
- Solid knowledge of various analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Well versed with SEO, Google Ads, etc. with experience in setting up and optimizing relevant campaigns
$120,000 - $150,000 per year, based on experience and qualifications, plus benefits.
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