Brand Marketing Associate, Benefiber

1 week ago


Warren, United States Haleon Full time

About Haleon:

Haleon is a pioneering consumer health organization, dedicated to enhancing everyday health for millions globally. Our diverse portfolio features leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum, all driven by a blend of profound human insight and reliable science.

Role Overview:

As a crucial member of the Marketing team, you will engage in a variety of tasks including planning, executing, analyzing, and refining promotional marketing initiatives. This encompasses in-store displays, FSIs, dFSIs, Shelf Talk, review generation, and sampling, ensuring alignment with overarching brand strategies and objectives.

Key Responsibilities:

  • Assist in formulating short- and medium-term strategies for the Benefiber brand.
  • Support Social Connected Commerce initiatives to facilitate consumer purchasing.
  • Evaluate performance metrics and identify factors influencing business growth.
  • Collaborate with cross-functional teams to enhance forecasting accuracy.
  • Design and implement national brand programs, including consumer promotions and digital engagement strategies.
  • Oversee updates to packaging graphics.
  • Contribute to the e-commerce strategy in alignment with brand objectives.
  • Facilitate the execution of a robust innovation pipeline.

Qualifications:

Basic Requirements:

  • Bachelor's degree in business or marketing.
  • A minimum of 2 years of experience in consumer product goods (CPG) or pharmaceuticals.

Preferred Qualifications:

  • MBA degree.
  • Strong analytical skills to interpret data for informed business decisions.
  • Experience in vendor management.
  • Background in revenue growth management, market analysis, and brand portfolio management.
  • Project management and digital marketing experience.
  • Experience in launching new products.

Our Commitment:

At Haleon, we are committed to fostering a diverse and inclusive workplace that values unique perspectives and promotes equitable outcomes. We strive to create an environment where every individual is respected and can thrive authentically.

Haleon is an Equal Opportunity Employer, ensuring that all qualified applicants receive equal consideration for employment without regard to any protected status.



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